Backbone Media

About Backbone Media

Backbone Media is a Westborough, Massachusetts demand generation and PR agency with a nationally recognized specialty in the outdoor recreation, sporting goods, and active lifestyle industries. They provide media relations, content marketing, influencer programs, trade marketing, and digital lead generation for consumer and B2B brands in these verticals. Their niche industry expertise and relationships with editors and buyers make them a leading choice for brands entering or growing in the outdoor market.

Who Backbone Media Is Best For

Backbone Media is best for brands in the outdoor, sporting goods, fitness, or active lifestyle space that need a agency with deep vertical expertise and established media and retail relationships. They suit brands launching new products, entering new retail channels, or building category authority in the outdoor market. Their Worcester-area base and national outdoor industry reach give brands a strong partner without requiring a large-city agency premium.

Why Choose Backbone Media

Things to Consider

Backbone Media Services

Selected Work

Infinitely Virtual Website Redesign

Infinitely Virtual

Website Redesign IV provides comprehensive cloud IT solutions specifically designed to meet the needs of Small and Medium Sized Businesses. Backbone, which had previously revamped the functionality of IV’s Blog, has now helped redesign IV’s logo and delivered a completely new website. The website and blog have been merged into a singular CMS instance, with improved ability to update content and increased usability and mobile responsiveness.

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Hawk Racing Website Redesign

Hawk Racing

Hawk Racing specializes in premiere cycling components, manufacturing state of the art bottom brackets, derailleur pulleys, and wheels. Backbone, in partnership with Hawk, entirely redesigned the existing website theme and optimized the existing sites performance and hosting.

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American Alarm and Communications Website Redesign

American Alarm and Communications

and Communications Website Redesign Long time Backbone client, American Alarm and Communications is a family-owned, New England-based security company catering to both businesses and residential customers. The client requested a full redesign of their previous Joomla website. The company was looking for a clean, modern look for their website with content that catered to the needs of their customers. New buyer personas were developed and incorporated into the site’s re-a

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