Best Lead Gen Agencies

Lead generation agencies find and qualify prospects so a sales team can spend its time closing. The services here range from appointment setting and outbound email to full sales outsourcing, and the client base skews toward B2B software, SaaS and professional services. Most firms are young, with a median founding year around 2016, and many are under fifty people.

Pricing splits by model. Hourly shops in the US and UK sit around $100 to $149 an hour, while firms in India and Eastern Europe run outbound at a fraction of that. Retainers and per-meeting pricing are common too. Before you sign, ask how leads are qualified, who owns the data afterwards, and what happens to the pipeline if you stop.