Gen Leads
ReviewAustralian-owned B2B lead generation that builds pipeline through real conversations
About Gen Leads
Gen Leads is a Sydney-based B2B lead generation agency operating since 2010. The firm markets itself as an Australian-owned outsourced sales partner for SaaS and B2B businesses, combining targeted prospect lists with human conversations to fill appointment books and grow qualified pipeline.
Who Gen Leads Is Best For
Gen Leads is best for Australian B2B teams that need qualified meetings without building an in-house BDM desk. The official site emphasizes a 100% Australia-based team, a custom playbook, and relationship-driven outreach that books decision-ready opportunities rather than offshore dialing.
Why Choose Gen Leads
Things to Consider
Gen Leads Services
Selected Work
Allied Health — Social Media + Telemarketing Lead Generation
Allied Health company (anonymized)
An Allied Health company wanted to scale social media advertising but needed appointment setting so enquiries converted to meetings. Gen Leads combined social lead follow-up with telemarketing to book qualified appointments.
View case study
SaaS Client — Appointment Setting & Database Creation
SaaS client (anonymized)
A long-term SaaS client hired 10 new staff who needed pipeline with no database or qualified leads. Gen Leads built a bespoke database and appointment-setting programme to fill the new reps' calendars.
View case study
Event Success — Registrations Across Australia and Asia
Events organiser (anonymized)
A client organising events across Australia and Asia was short of registration targets. Gen Leads supported outreach to lift registrations and fill event seats.
View case studyPhotos
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