Genroe

About Genroe

Genroe is a B2B lead generation firm based in Sydney, Australia, founded in 2001, offering b2b lead generation. The team focuses on outbound prospecting, meeting booking, and pipeline support for growth-stage buyers.

Who Genroe Is Best For

Genroe is a practical fit for business services and software buyers that want outsourced prospecting with clear meeting targets. With Inquire project sizing, they suit teams replacing or augmenting internal SDR capacity.

Why Choose Genroe

Things to Consider

Genroe Services

Selected Work

CyberCX customer experience programme launch

CyberCX

CyberCX was formed in 2019 by merging twelve Australian cybersecurity brands and built a CX programme from scratch. Genroe's case study with COO Tom Allan and NPS Program Manager Anita Chai covers senior sponsorship, KPI discipline, closing the loop, and using NPS with CustomerGauge to add measurable value within two years.

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AccessPay lifted NPS from 15 to 53 in two years

AccessPay

AccessPay, part of SmartGroup, had a group NPS of 15 in December 2019. After Mark Valana became Customer Service Manager in September 2020, focused work inside his span of control — driver analysis, daily listening, and closing the loop — lifted NPS to 53 by Q1 2022.

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Zip Water UK lifted NPS from +2 to +73

Zip Water UK

In three years Zip Water UK lifted NPS from +2 to +73 by driving CX culture and relentless root-cause analysis, without making NPS a bonus KPI. Genroe's case study documents the reproducible steps taken by their CX lead and managing director.

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