Pointer Strategy

Review

★7.2/10

🇦🇺 Melbourne, Australia·Under 49 employees·Est. 2021·Reviewed Jul 2026

Pointer Strategy runs outbound prospecting and appointment setting for B2B sales teams

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Best For

Business Services, Software, Professional Services, outbound sales teams

Hourly Rate

$99/hr

24% above the $80/hr median for lead gen agencies in Australia

Min. Project

$1,000 - $10,000

Industries

Business Services, Software, Professional Services

Clients

About Pointer Strategy

Pointer Strategy is a B2B lead generation agency based in 152 Elizabeth St, focused on appointment setting, outbound sales, and qualified pipeline development for growth-stage companies.

Who Pointer Strategy Is Best For

Pointer Strategy is a practical fit for business services and software buyers that want outsourced prospecting with clear meeting targets. With $1,000 - $10,000 project sizing, they suit teams replacing or augmenting internal SDR capacity.

Why Choose Pointer Strategy

Listed on Designrush

B2B lead generation specialization

Appointment setting capability

Operating since 2021

Things to Consider

Smaller team may limit concurrent large enterprise programs

Outbound results depend on clear ICP and offer-market fit from the client

May require onboarding time before consistent meeting volume

Pointer Strategy Services

B2B Lead GenerationAppointment SettingSales Outsourcing

Selected Work

Three First-Time BDRs Ranked Top 4 Globally at Evotix

Evotix

Pointer ran a hiring day and onboarded three first-time BDRs for Evotix's new ANZ Head of Sales; within two months they ranked #1, #2, and #4 globally out of 30 BDRs on the company leaderboard.

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HazardCo: 200+ GTM Certifications Across Four Sales Leaders

HazardCo

After recruiting for HazardCo, Pointer rolled out accountability-based enablement across field sales, BDMs, inside sales, and CS — 200+ certifications, better retention, and consistency through four sales-leader changes.

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How Pay.com.au Built Outbound: 130+ Meetings/Week

Pay.com.au

Pointer started Pay.com.au with 3 outbound reps (meetings in 3 days), validated the model, then scaled to 16 via a hiring day — reaching 130+ meetings per week within a month ahead of IPO.

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Photos

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