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S2M-group

S2M-group

Review
★8/10
🇪🇸 Barcelona, Spain·50 - 249 employees·Est. 2009·Reviewed Aug 2026

Barcelona B2B lead gen, SDR, and ABM for software and tech companies

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Best For
Software and tech vendors that need a global SDR/ABM partner for long, multi-stakeholder sales cycles
Hourly Rate
$25-49/hr
50% below the $75/hr median for lead gen agencies
Min. Project
$10,000+
Industries
SaaS, Information Technology, Software
S2M-group

Clients

Sparck TechnologiesQuadient

About S2M-group

S2M-group is a B2B lead generation, sales development, and ABM agency for software and technology companies, founded in Paris in 2009 with a Barcelona office from 2014. The official site says the firm has helped 250+ B2B tech companies generate $5B+ in pipeline, cites 190+ experts, and names Scal-e as its CDP. Named work includes Quadient ($113M+ sales pipeline), Sparck Technologies (90 sales-ready meetings), and Genetec (whitespace accounts meeting BANT); the about page cites an average 40% pipeline increase within 90 days. GoodFirms lists 4.8 across 13 reviews, $25-49/hr, and 50-249 people; Clutch lists a $10,000+ minimum and offices in Barcelona, Berlin, and Bangkok.

Who S2M-group Is Best For

S2M-group is best for B2B software and enterprise-tech companies that want outbound lead gen, appointment setting, and ABM from a team that only sells complex technology. GoodFirms lists $25-49/hr and a 50-249 person team; Clutch lists a $10,000+ minimum. Not a fit if you sell outside tech, need a US-only calling floor, or want a sub-$10k test.

Why Choose S2M-group

Tech-only B2B focus: outbound, inbound qualification, ABM/ABX, and channel programs
Official site cites 250+ B2B tech clients and $5B+ pipeline, with named Quadient, Sparck, and Genetec results
Regional coverage across Europe, APAC, and North America
4.8 rating across 13 reviews on GoodFirms

Things to Consider

$10,000+ Clutch minimum is a high floor for a first outbound test
Software and tech ICP — not a generalist lead-gen shop
Site cites 190+ experts while GoodFirms lists a 50-249 team band

S2M-group Services

B2B Lead GenerationAccount-Based MarketingOutsourced SDRAppointment SettingDemand Generation MarketingSales Outsourcing

Selected Work

Quadient | Building a global scalable lead generation engine

Quadient | Building a global scalable lead generation engine

Quadient

S2M built a scalable global lead-generation engine for Quadient. The official case study reports $114M+ sales pipeline generated, 20+ markets covered, and 1,300+ qualified meetings organized.

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Sparck | Enabling Sales Teams to Focus on Closing Deals

Sparck | Enabling Sales Teams to Focus on Closing Deals

Sparck Technologies

S2M ran a precision-targeted SDR program so Sparck Technologies' sales team could focus on closing. The official case study reports new clients won, a 52% conversion to sales opportunities, and ICP-qualified executive meetings.

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Genetec | Turning Whitespace Accounts into Pipeline in ANZ

Genetec | Turning Whitespace Accounts into Pipeline in ANZ

Genetec

S2M turned whitespace accounts in ANZ into BANT-qualified executive meetings for Genetec. The official case study reports 86% engagement, first sales opportunity in under 15 days, and a 2x increase in conversion to sales opportunities.

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Photos

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Alternatives to S2M-group

Lead Gen Agencies with a similar market, price band, and focus.