Browse Lead Gen Agencies
Sally

Sally

Review
7.7/10
🇺🇸 Dover, Delaware, United States·10 - 49 employees·Est. 2021·Reviewed Sep 2026

Omnichannel B2B lead generation that books 10–50+ qualified appointments per month

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Best For
B2B SaaS and tech teams that want a dedicated senior GTM pod to fill the calendar with ready-to-buy meetings
Hourly Rate
$50-99/hr
In line with the $75/hr median for lead gen agencies in United States
Min. Project
$5,000+
Industries
SaaS, Fintech, HR Tech
Sally

Clients

INXY4devAivyGuestyRepublicBorzoGcoreEasy Staff

About Sally

Sally (getsally.io) is a B2B lead generation agency that runs high-touch omnichannel outreach for SaaS and tech companies. Since 2021 the firm has positioned around dedicated GTM teams, AI-assisted research, and booking 10–50+ qualified appointments per month across email, LinkedIn, and adjacent channels.

Who Sally Is Best For

Sally is best for companies that already have a sales motion and need a senior outbound team owning pipeline end to end. The official site stresses signal-driven segmentation, omnichannel sequences, and handing warm appointments to the client sales team.

Why Choose Sally

Clear core offering around B2B appointments and pipeline, not generic marketing
Publishes playbooks and case studies spanning fintech, HR tech, and conferences
Dedicated senior GTM team model rather than junior VA dialing
Omnichannel mix beyond single-channel cold email

Things to Consider

Public street HQ detail is limited beyond directory listings
Higher-touch senior pod may cost more than low-cost offshore VA shops
Best results still depend on ICP clarity and offer strength
Not a phone-only call center for high-volume B2C dialing

Sally Services

B2B Lead GenerationOmnichannel OutreachAppointment SettingCold EmailLinkedIn OutreachGTM Strategy

Selected Work

How we turned conferences into a lead engine

How we turned conferences into a lead engine

Sally’s event-driven outbound playbook for crypto fintech turned conference prep into pipeline — generating 30+ qualified leads from attendee outreach before, during, and after the event instead of treating conferences as low-ROI brand spend.

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How INXY turned a broad ICP into 20+ monthly meetings

How INXY turned a broad ICP into 20+ monthly meetings

INXY

Sally helped INXY segment a broad billion-dollar fintech market into focused outreach cohorts — converting a noisy wide TAM into a repeatable motion that booked 20+ meetings per month.

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30–40 qualified leads/month in global payroll

30–40 qualified leads/month in global payroll

Easy Staff

Working with Easy Staff on cross-border payroll, Sally moved beyond job-title targeting to team-structure and money-flow signals — producing 30–40 qualified leads per month in the global payroll segment.

View case study

Photos

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Alternatives to Sally

Lead Gen Agencies with a similar market, price band, and focus.