Clients
Addesu Services
Selected Work
Optimising beyond transactions with AAL Group
AAL Group
After a March 2025 appointment, Addesu rebuilt bidding and tracking — including high-value offline actions — and lifted overall revenue 364% year-on-year.
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Derek Rose vs Derrick Rose: Dunking search ambiguity
Derek Rose
Target ROAS bidding separated high-intent Derek Rose shoppers from NBA-related searches, cutting wasted CPC on ambiguous queries.
View case studyProton VPN: Spotting opportunity in adversity
Proton VPN
New US Performance Max asset groups on privacy and surveillance drove 85% of US PMax subscriptions over three months, with 3x subscriptions versus business-as-usual.
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