Arsenal Advertising

About Arsenal Advertising

Arsenal Advertising is a full-service creative branding agency founded by siblings Anne Marie Scharrer and Jonathan Smith. Their small but mighty team creates brands that stand the test of time through quality work, genuine client partnerships, and a mission-driven creative approach.

Who Arsenal Advertising Is Best For

Arsenal Advertising works best for Government, Nonprofits companies that need Traditional Advertising and Digital Advertising. With minimum project size of $10K+, hourly rates of $100-149/hr, they are accessible to small to mid-sized businesses. Based in Austin, TX, their primary differentiator is mission-driven creative approach.

Why Choose Arsenal Advertising

Things to Consider

Arsenal Advertising Services

Selected Work

Visit Idaho: Beyond Words, Into Wonder

Visit Idaho

Visit Idaho wanted to capture the indescribable feeling of exploring the state's landscapes and culture. Madden created the Beyond Words campaign, shifting from literal descriptions to emotional storytelling across scenic macro shots and micro-sensory moments.

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Port Aransas: More Than a Beach Town

Visit Port Aransas

With Madden, Port Aransas launched Salty Stories to spotlight local voices and sustainability efforts — deploying digital ads to high-value origin markets and an Austin activation that brought island life inland.

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From JAX to London: A Global Spotlight

Visit Jacksonville

Jacksonville brought its story to London with an activation blending Southern flavor and community stories around the Jaguars' UK games — sweepstakes, billboards, and UK influencers amplifying awareness across the Atlantic.

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