Customlytics

About Customlytics

Customlytics GmbH is a Berlin-based full-service app marketing agency and consultancy founded in 2016. In November 2024, they joined The Relevance Group (TRG), enhancing their data, insights, and automation capabilities. Their specialist team serves mobile strategy, app store optimisation, GA4 and tracking implementation, performance marketing, marketing automation, and mCRM. Notable clients include Audible, Delivery Hero, and Deutsche Telekom. With $150-$199/hr rates, they are one of Germany's premium mobile app marketing consultancies.

Who Customlytics Is Best For

Customlytics suits mobile app companies, tech businesses, and brands investing seriously in their app channel. Their combined expertise in strategy, tracking, ASO, and CRM makes them a strong partner for companies that want integrated mobile marketing rather than ad-hoc campaign management.

Why Choose Customlytics

Things to Consider

Customlytics Services

Selected Work

fraenk — Storytelling Campaigns That Increase Installs

fraenk

Customlytics helped fraenk, a 100% digital mobile contract with a single transparent rate and eSIM, optimize paid campaigns with storytelling creatives that lifted app installs.

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Wetter-Alarm — App Store Optimization for Storm Warnings

Wetter-Alarm

For Wetter-Alarm, the Swiss storm-warning weather app, Customlytics pushed unique selling points by optimizing App Store presence across iOS and Android.

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PicCollage — Seasonality in Paid Performance Ads

PicCollage

Customlytics ran paid performance ads for PicCollage, a creativity app for photo collages and stickers, focusing on seasonality patterns that shape acquisition.

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Photos