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Digital Expert

Digital Expert

Review
7.6/10
🇧🇬 Sofia, Bulgaria·10 - 49 employees·Est. 2017·Reviewed Aug 2026

Sofia ecommerce shop for Meta ads, Google Ads, SEO, CRO, and email

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Best For
Bulgarian and regional online stores that want Meta and Google ads plus CRO from a Sofia performance team
Hourly Rate
$50-99/hr
Min. Project
Not disclosed
Industries
eCommerce, Retail, Fashion

Clients

KinderMarket.bgBaduKolev & KolevBERGNasluka shop

About Digital Expert

Digital Expert is a Sofia, Bulgaria digital marketing agency founded in 2017 by Stoyan Panayotov. The official site positions the firm as an ecommerce specialist: Facebook/Meta ads, Google Ads, SEO and conversion-rate work, email marketing, graphic design, and paid-media strategy for online stores. The homepage says the team has worked with 470-plus online shops and cites more than $25M in client sales since 2017; those figures are first-party claims. GoodFirms lists a Bulgaria HQ, $50-99/hr, and a 10-49 person team, with no submitted reviews. Google Business at Stoil Slatinski 10 in Sofia shows a 4.5 rating from 44 reviews. A Clutch Bulgaria marketing directory entry describes Facebook and Instagram ads work but does not publish a numeric score we can source. Public case studies stay on digitalexpert.bg and focus on Bulgarian retailers.

Who Digital Expert Is Best For

Digital Expert is best for ecommerce operators that already sell online and want paid social, Google Ads, SEO/CRO, and email from one Sofia shop. Official service pages are written for online stores, with Facebook ads, Google Ads, sales-site optimization, email, and creative called out by name. Named client testimonials include KinderMarket.bg, eDrehi, BERG, Badu, Nasluka shop, and Kolev & Kolev. Not a fit if you need an English-first US brand studio, a software-product agency, or a partner whose public work is mostly B2B SaaS rather than retail ecommerce.

Why Choose Digital Expert

Official site is built around ecommerce paid media: Facebook/Meta ads, Google Ads, SEO and CRO, email, and creative
Founded 2017 in Sofia, with a named leadership and PPC, TikTok, SEO, design, and account bench on the about page
Google Business listing at Stoil Slatinski 10 shows 4.5 from 44 reviews
GoodFirms lists $50-99/hr and a 10-49 employee band
First-party case studies publish channel work and turnover results for Bulgarian retailers, including BERG

Things to Consider

No sourced Clutch star rating or review count, and the GoodFirms profile has no submitted reviews
Public site and case studies are Bulgarian-language and ecommerce-heavy
Not a fit for B2B SaaS, enterprise brand, or US-only local-services briefs
Trustpilot lists the domain with a small review set, so third-party proof is thinner than the first-party testimonials

Digital Expert Services

Pay Per ClickEcommerce MarketingGoogle AdsFacebook AdvertisingSearch Engine OptimizationConversion Rate OptimizationEmail MarketingGraphic Design

Selected Work

Digital Expert x BERG: 25% turnover growth

BERG

Official case study: Digital Expert reworked BERG's Google account, added Performance Max, and increased Meta spend. Published results are more than 25% year-on-year turnover growth and marketing cost down from 9.4% to 7.5%.

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120% online sales growth with Facebook and Google Ads

Cosmetics ecommerce store

Official case study on a cosmetics store: Facebook and Google Ads plus funnel and catalog fixes moved monthly sales from about 34,000 BGN to 74,000 BGN (about 120%) over eight months, with ROAS rising from 5.6 to 9.8.

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Children's brand hits 225% of weekly revenue target

Children's goods store

Official case study: after a rebrand and new site, Digital Expert fixed filters, checkout, and category focus for a children's goods store. Published result is 225% of the weekly turnover target in the first seven days.

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Reviews from Google

4.5/5 (44)
5/5· 2 years ago

I believe that having a good digital agency is a two-way and ongoing process, and this builds trust between the client and the digital agency. I am pleased that I came across a digital expert and we raised the bar in advertising.

5/5· 3 years ago

A proactive team with excellent expertise in performance marketing. Fast and seamless communication, always focused on their clients achieving even more than the set results. I really like the practice of changing the designer and copywriter for longer-term projects at a certain period of time to avoid the ruts of the same marketing clichés and at the same time to offer fresh visual ideas.

Reviews sourced from Google

See all 44 reviews on Google

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