Directive

About Directive

Directive is a performance marketing agency for tech companies based in Irvine, California. The world's largest B2B brands trust their global team to bring performance marketing results to life. Their proven Customer Generation methodology has generated +$1B in revenue through Paid Media, Content, Design, and Revenue Operations.

Who Directive Is Best For

B2B SaaS and tech companies seeking growth.

Why Choose Directive

Directive Services

Selected Work

Case Status — AI Search Into a 20% Lift in Bookings

Case Status

Directive partnered with legal-tech platform Case Status on LLM/AIO content strategy. Within nine months Case Status saw a 20% increase in demo bookings, 19% QoQ organic session growth, and strong LLM visibility for terms like “best client portals.”

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AxisCare — SEO & GEO Driving 200% More Demos

AxisCare

Directive helped home-care software AxisCare grow relevant organic traffic 70% YoY and scheduled demos 200% YoY, while unlocking net-new SQLs from AI-driven search through content SEO plus generative engine optimization.

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Seagate — Content Launch for Lyve Cloud

Seagate

Directive built a content engine to reposition Seagate around Lyve Cloud storage. Blog organic traffic rose 75% MoM, core keyword average position improved 50.6%, and organic traffic to target segments grew 45.2%.

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