Clients
Essential Content Services
Selected Work
Embla Health UK launch
Embla Health
Danish health-tech startup Embla hired Essential Content for its 2024 UK launch of medically assisted weight-loss care. Original research, founder storytelling and a full press office cut through a highly regulated, emotive category and established Embla and CEO Nicholas as trusted voices within a year.
View case studyOstereo music-data campaigns
Ostereo
Music-tech company Ostereo needed authority in a market dominated by four majors. Essential Content ran data-led campaigns on Christmas No.1s, shrinking pop songs and class bias, earning more than 2,000 pieces of coverage in Sky News, Metro, NME, the Independent and Classic FM.
View case studybcalm: the truth about panic attacks
bcalm
US panic-disorder inhaler bcalm had almost no UK awareness. Essential Content put sufferers, not the product, at the centre of three data stories and won coverage in The Guardian, The Sun, HuffPost and Marie Claire; bcalm.co now ranks first for 'panic attack inhaler'.
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