Favoured
ReviewFull-funnel performance marketing with in-house video and app expertise
About Favoured
Favoured is a London-based performance marketing agency founded in 2017, co-founded by a former Apple marketing lead. The firm specializes in mobile and app marketing, paid social, and full-funnel customer acquisition from awareness through retention. With in-house video production capabilities including TikTok content creation, they provide both strategic direction and hands-on campaign execution for eCommerce, retail, and media clients.
Who Favoured Is Best For
Favoured is a strong match for consumer brands that need both creative production and paid media management in one team. Their app marketing expertise and in-house video capabilities make them particularly effective for mobile-first and DTC businesses. eCommerce companies scaling through TikTok and Meta performance channels see consistent results.
Why Choose Favoured
Things to Consider
Favoured Services
Selected Work
Durex TikTok debut
Durex
First-ever TikTok campaign for Durex generated over £500,000 in eCommerce sales and lifted ROAS on existing channels by 25% across the EU.
View case studyteapigs Meta Ads
teapigs
Targeted Meta Ads and full-funnel creative work delivered 49% more sales for teapigs in the United Kingdom.
View case studyWollit app growth
Wollit
£1.2M in ad spend powered roughly 200K app installs as Wollit scaled from startup through paid search, paid social, and in-app marketing.
View case studyReviews from Google
Awesome agency. Really understood the brand vision, and delivered all work to an excellent quality. The performance marketing was excellent, and was super clear with us what worked and didn't work in order to make campaigns excel. Couldn't fault them. Thanks Favoured. pleasure to work with you all as always on our projects.
I engaged Favoured to support the growth and visibility of my mobile app WatchMaker Watch Faces in a competitive market during June to September 2024. The engagement lasted around three months, though I was billed for four, including a month where no work was done. Their deliverables included ad management (Apple Search Ads, Facebook), creative production (screenshots, video campaigns), and onboarding to various third-party marketing tools and services. Feedback Summary Although the team was friendly and easy to work with, the overall experience was deeply disappointing. Despite a total spend of approximately £15,000, I saw no improvement in app installs—if anything, metrics declined slightly. Much of the work lacked strategic insight, and several deliverables underperformed or were never
Reviews sourced from Google
See all 3 reviews on GooglePhotos
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