Griffin Marketing Group
ReviewGoogle Ads management for established ecommerce and B2B advertisers
Clients
About Griffin Marketing Group
Griffin Marketing Group is a fully remote Google Ads management agency, with a mailing address in Kissimmee, Florida, that helps established ecommerce and B2B companies scale ad spend while holding or improving ROI and ROAS. Google Ads is its only focus: the team ties account strategy to business goals and margins, runs hypothesis-led tests with defined success criteria rather than checklist optimizations, and pairs experienced specialists with AI-assisted monitoring, QA and reporting. Griffin says it manages about $8 million in annual ad spend and that its team has been running PPC since 1999, and it explains the reasoning behind major account decisions directly to clients.
Who Griffin Marketing Group Is Best For
Griffin Marketing Group is best for ecommerce and B2B companies already spending meaningfully on Google Ads that want a specialist team to scale budgets without losing ROAS or CPA targets.
Why Choose Griffin Marketing Group
Things to Consider
Griffin Marketing Group Services
Selected Work
DTC ecommerce (beauty): 2.5× monthly revenue while improving ROAS
Featured case study on Griffin's homepage. A beauty ecommerce brand had proven demand, but raising its Google Ads budget risked weakening efficiency. Griffin concentrated spend in proven areas, aligned campaign structure with revenue generation and strengthened performance before scaling. Reported results: monthly revenue $108K to $273K, monthly ad spend $44.9K to $86.9K, ROAS 240% to 314%.
View case studyB2B lead generation: 42% more revenue with 26% less ad spend
Google Ads was generating leads, but too many failed to become sales opportunities. Griffin rebuilt conversion signals around qualified leads and closed deals, simplified the campaign structure and focused spend on demand more likely to produce revenue. Reported results: +42% revenue, +46% closed deals, -26% ad spend, +94% ROAS.
View case studyEcommerce: 133% monthly revenue growth from higher-value sales
Spend was not directed strongly enough toward the account's most valuable products. Griffin shifted investment toward higher-value product segments and strengthened revenue-based conversion signals. Reported results: monthly revenue A$76K to A$177K, ROAS 189% to 280%, +60% high-value orders.
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