inSegment

Review

★8.8/10

🇺🇸 Boston, Massachusetts, United States·10 - 49 employees·Est. 2007·Reviewed Jul 2026

Award-winning B2B digital marketing and demand generation agency serving tech and SaaS companies

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Best For

B2B technology and SaaS companies seeking integrated demand generation

Hourly Rate

$100-149/hr

In line with the $125/hr median for marketing agencies in United States

Min. Project

$10,000+

Industries

B2B Technology, SaaS, Professional Services

Clients

About inSegment

inSegment is a Newton, Massachusetts-based digital marketing agency founded in 2007, recognized by Clutch as a Leader in Boston digital marketing. The firm serves B2B technology and SaaS companies with SEO, paid media, account-based marketing, content marketing, and marketing automation. They have appeared on the Inc. 5000 four consecutive years, reflecting consistent growth through client-focused demand generation programs.

Who inSegment Is Best For

inSegment is best for B2B technology, SaaS, and professional services companies that need an integrated digital marketing partner covering SEO, paid media, and content. They are particularly suited for companies with complex buyer journeys who want marketing and sales alignment through account-based programs. Their Inc. 5000 recognition reflects a growth-focused team that prioritizes client outcomes.

Why Choose inSegment

Clutch Leader award in Boston

Inc. 5000 four consecutive years

B2B demand generation expertise

Marketing and sales alignment programs

Things to Consider

B2B focus limits fit for consumer brands

May be too integrated for companies wanting single-channel specialists

Based in Newton, not downtown Boston

inSegment Services

SEOPPCAccount-Based MarketingContent MarketingMarketing AutomationWeb Design

Selected Work

Bombora — Maximizing the Impact of Paid Advertising Campaigns

Bombora

inSegment ran multi-channel PPC (LinkedIn, Facebook, AdRoll, Google Ads and more) with remarketing and A/B tests to drive Bombora webinar registrations, attendance, and engagement for its B2B intent-data offerings.

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Rentex — Website Redesign & SEO for AV Rentals

Rentex

inSegment redesigned and redeveloped Rentex.com and rebuilt SEO so the national AV/computer rental provider could shed a B2C shopping mis-signal and grow organic traffic, conversions, and revenue.

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Carroll Center for the Blind — Walk for Independence Fundraising

Carroll Center for the Blind

When COVID forced the Walk for Independence virtual, inSegment rebuilt the landing page and paid search/social strategy so the Carroll Center could hit fundraising and participation goals on a limited budget.

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Reviews from Google

★3.9/5 (7)

★ 1/5· 3 years ago

Beyond useless and straight up negligent. Failed to update/patch our website and left it in a vulnerable, insecure state for years. Keep looking.

— Ryan Gallager

★ 5/5· 3 years ago

ON BEHALF OF RTD LOGISTICS ... As a small Minority Business Enterprise (MBE) and B2B company in the Service industry, we are both grateful for and thrilled with inSegment’s work to redevelop and redesign our website, our core business driver. At the very start of our project, we were immediately impressed when inSegment’s VP of Client Success Ilona R. took the time to drive 1.5 hours and conduct in-person, onsite interviews with our team-- both executive management and employees-- in an effort to educate herself and inSegment about our business before the project kick-off. Once the project was underway three (3) qualities instantly secured our respect: [1] technical expertise from domain propagation/ hosting to wire framing and SEO [2] proactive suggestions to improve the site User Experi

— AG Dodd

Reviews sourced from Google

See all 7 reviews on Google