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Kurve Services
Selected Work

How Kurve helped Sweatcoin become the fastest-growing health and fitness app in history
Sweatcoin
Kurve helped Sweatcoin hit number 1 health and fitness app in the UK by combining Google App Campaigns, App Store Optimisation, paid social, and TikTok while monitoring LTV:CAC. Growth Campaign Manager Bogdana Orzu said the 7-year-old company still runs like a start-up and needed to acquire users and enter new markets without sacrificing user quality.
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How Treecard grew 150%+ MoM using TikTok SparkAds
Treecard
From 3 January to 6 March 2023 Kurve ran Treecard’s US growth, reporting a 1,027% app-install increase, 63% lower install cost, and 327% spend increase. After testing, the team focused on driving installs and first-tree Walk to Plant activations rather than spreading goals across debit-card conversions.
View case studyKurve increased BackThen app users from 600,000 to over 3 million in 12 months
BackThen
BackThen, the private family photo journal later bought by Canon, had plateaued at 600,000 users. Kurve shifted the KPI from installs to registrations, ran Facebook, Google, Snapchat, Liftoff, Tapjoy and The Trade Desk, cut CPM from £50 to £5, improved efficiency 20–30%, and scaled the user base five times in 12 months at half the predicted cost per user.
View case studyReviews from Google
Oren and the Kurve team are by far the best marketers I've ever had the pleasure to work and collaborate with. Highly recommended for professionalism and breadth of experience.
Reviews sourced from Google
See all 1 reviews on GooglePhotos



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