Luquire

About Luquire

Luquire is an independent, award-winning, full-service advertising, marketing, and PR agency based in Charlotte, NC. Founded in 1984 by Steve Luquire and now led by his son Brooks, the agency has built a legacy spanning four decades of creative campaigns for major brands including Harris Teeter, Bojangles, and Nucor. Their team of 60+ professionals delivers integrated marketing solutions across digital, print, social media, and public relations.

Who Luquire Is Best For

Luquire works best for Food & Beverage, Retail companies that need Advertising and Public Relations. With minimum project size of $50K+, hourly rates of $150-199/hr, they are accessible to mid-market companies with established budgets. Based in Charlotte, NC, their primary differentiator is 40 years in charlotte.

Why Choose Luquire

Things to Consider

Luquire Services

Selected Work

Bojangles — BOOjangles Product Launch

Bojangles

To launch a new Bojangles product when 87% of fast-food customers fear trying something new, Luquire leaned into the fear with a $30,000 campaign that earned 2.7B organic impressions, +63% app usage, and turned a limited-time offer into a permanent menu item.

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Experience Columbus — yes, Columbus

Experience Columbus

Luquire repositioned Columbus by leaning into its top-ranked everything versus one-note competitive destinations — driving 6B earned impressions, nearly 2× arrival lift vs national average, and +3.1% YoY visitor spending while being outspent as much as 20:1.

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Visit North Carolina — For Real, Visit NC

Visit North Carolina

With authenticity as NC’s differentiator but travelers stuck in post-COVID habits, Luquire contrasted real NC experiences with manufactured travel tropes — helping North Carolina break into the top 5 most-visited states with record visitor spending and ~310:1 ROI.

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