Otter Labs Services
Selected Work
525% growth in UK organic search users for The Aurora Group
The Aurora Group
The Aurora Group, the UK’s sixth largest provider of specialist SEND education, had a fragmented schools section with duplicate URL paths and only 28% of 3,000+ crawled URLs indexable. Otter Labs ran a technical SEO audit, rebuilt a consistent URL and subfolder architecture across 20+ schools, and added location landing pages. In the 12 months after the restructure, UK organic search users grew by over 525%, school pages saw 300–600% organic session growth, and traffic to legacy duplicate URLs dropped by up to 65%.
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116% increase in Facebook leads for UFC Gyms UAE
UFC Gyms UAE
UFC Gyms UAE wanted more membership sign-ups from paid social. Otter Labs refined the paid social strategy from November 2024, delivering a 16.6% increase in impressions, a 116% increase in Facebook leads, a 59% increase in website leads, and one of the brand’s strongest Novembers to date.
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Brand refresh for Plasticine: logo, packaging and ‘imagine the fun’
Plasticine
Plasticine needed a shelf-ready redesign that appealed to both parents and children while keeping a sense of play. Otter Labs created a logo formed from the product itself, a new strapline ‘imagine the fun’, and a range of characters for packaging promotion.
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