PJA Advertising + Marketing

About PJA Advertising + Marketing

PJA Advertising + Marketing is a Cambridge, Massachusetts B2B advertising and marketing agency founded in 1988. Headquartered at 12 Arrow Street in Cambridge, PJA provides brand strategy, integrated campaign development, creative production, and demand generation programs for technology and professional services companies. They are known for their research-grounded brand strategy and their ability to produce creative advertising that stands out in crowded B2B categories. Their client roster includes Fortune 500 technology companies alongside growth-stage B2B brands.

Who PJA Advertising + Marketing Is Best For

PJA Advertising + Marketing is best for B2B technology and professional services companies that need a serious advertising agency to elevate brand positioning and run integrated marketing programs. They suit companies with meaningful marketing budgets who want creative work grounded in customer research and category strategy, not just execution. Their 35+ year track record and Harvard Square location give them access to both the intellectual rigor of the Cambridge ecosystem and deep experience with major B2B brands.

Why Choose PJA Advertising + Marketing

Things to Consider

PJA Advertising + Marketing Services

Selected Work

Guardian Life — Well-being and Financial Confidence

Guardian Life

PJA created a friendly video series featuring spokesperson Kelly to help employees understand voluntary benefits — vision, dental, life, disability — as open enrollment approached for Guardian Life.

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Blue Cross Blue Shield Rhode Island — Get More Health

Blue Cross Blue Shield Rhode Island

PJA launched a broad B2B and B2C brand awareness campaign for BCBSRI — Rhode Island’s leading healthcare plan — communicating that no one is doing more to keep Rhode Islanders connected to care.

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Takeda — Innovative Medicine Accessible for All

Takeda

PJA helped Takeda communicate what the company stands for to US audiences — balancing 240 years of scientific discovery with human empathy for policymakers and investors.

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