Rugged

About Rugged

Rugged is a design-centric creative agency using research and design to inform strategies that help businesses build impactful brands, campaigns, and products. Based in Portland, Maine with a second office in Boston, they serve healthcare, hospitality, and consumer product clients.

Who Rugged Is Best For

Rugged works best for Healthcare, Hospitality & Restaurants companies that need Brand Strategy and Brand Identity Design. With minimum project size of $10K+, hourly rates of $100-149/hr, they are accessible to small to mid-sized businesses. Based in Portland, ME, their primary differentiator is design-centric approach.

Why Choose Rugged

Things to Consider

Rugged Services

Selected Work

Royal River Conservation Trust — Brand Identity & Website

Royal River Conservation Trust

Rugged Coastal created brand identity and website for Royal River Conservation Trust, a land trust protecting the Royal River watershed in southern Maine — reflecting the scale of land acquisition, conservation, and public access work connecting inland towns to Casco Bay.

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Defiant Board Society — Brand Identity & Campaign

Defiant Board Society

Rugged Coastal uncovered and built brand identity, campaign, packaging, and website for Defiant Board Society, an electric skateboard company rooted in years of building and refining boards from inside the category.

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The Courier Hotel — Naming, Identity & Environmental Design

The Courier Hotel

Rugged Coastal delivered naming, brand strategy, identity, signage, and environmental design for The Courier Hotel in Salem — drawing from the site’s Stone Depot history of movement and place rather than familiar coastal hospitality tropes.

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Photos