Scratch Marketing + Media

About Scratch Marketing + Media

Scratch Marketing + Media is a Cambridge, Massachusetts B2B content marketing and media agency specializing in thought leadership programs, content strategy, and demand generation for technology companies. They produce long-form content, whitepapers, case studies, and editorial programs that position their clients as category experts and generate inbound pipeline. With a journalism-trained team, they are known for producing high-quality written content that earns media placement and builds brand authority in competitive B2B markets.

Who Scratch Marketing + Media Is Best For

Scratch Marketing + Media is best for B2B technology companies that want content that earns trust rather than just fills a publishing calendar. They suit companies in competitive categories where buyers conduct deep research before engaging sales, including enterprise software, cybersecurity, data infrastructure, and professional services. Their journalism-rooted approach produces content that gets cited, shared, and placed in trade media, building category authority over time.

Why Choose Scratch Marketing + Media

Things to Consider

Scratch Marketing + Media Services

Selected Work

Genasys — New Brand, Design System, Positioning

Genasys

Scratch repositioned GovTech leader Genasys from a hardware company to a global software provider — building a comprehensive narrative and design system for state and local government audiences.

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Domino — Establishing AI Thought Leadership

Domino Data Lab

Scratch drove proactive media relations to insert Domino’s perspective into the industry conversation on responsible AI, Generative AI, and cost-effective AI across data/IT trades.

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Comcast Business — Strengthening Brand Across Markets

Comcast Business

Scratch helped establish Comcast Business as a credible partner to small businesses and enterprises through strategic paid and organic content from 2018 to 2022.

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