Signal Theory

About Signal Theory

Signal Theory is a brand development, marketing, and design firm that combines behavioral science with data-driven insights and human-centered design. An Ad Age Agency of the Year, the firm has served major brands like SONIC Drive-Ins, John Deere, Cargill, and Elanco since 1971.

Who Signal Theory Is Best For

Signal Theory works best for Food & Beverage, Agriculture companies that need Brand Development and Marketing Strategy. With minimum project size of $50K+, hourly rates of $150-199/hr, they are accessible to mid-market companies with established budgets. Based in Kansas City, MO, their primary differentiator is behavioral science approach.

Why Choose Signal Theory

Things to Consider

Signal Theory Services

Selected Work

Bose A30 Launch

Bose

It had been 13 years since Bose released the A20 – which was still the fan-favorite and industry leader of aviation headsets. Therefore, the launch of a new headset was not only a big deal, it came with the added challenge of proving it was even better than its predecessor. We seized the opportunity to turn Bose’s standard look and UGC-heavy content into something drastically different with a black-and-white takeover hinting at the new form facto

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American Pecan Promotion Board — Surprisingly Snackable Pecans

American Pecan Promotion Board

While 80% of nuts are consumed as snacks, only 53% of pecans are enjoyed as such. Plain and simple, many shoppers view pecans as an ingredient in pies and other holiday desserts. How did we make them a regular part of consumers' everyday grocery lists? Three years of our Surprisingly Snackable campaign has begun to change that perception, conveying pecans as a snack that's nutritious, delicious and increasingly desirable. Round one made the case

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John Deere — A Different Crown

John Deere

John Deere is a household name, but few understand what the brand stands for. To tell John Deere’s story beyond equipment, this campaign challenged stereotypes in farming by celebrating women in agriculture and encouraging the next generation to follow their passion in the field. Sometimes, a little encouragement can be the best gift of all. Women make up 30% of farmers in the U.S. (and that’s just counting those in the field). Yet, if you look a

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