Softway

About Softway

Softway is a Houston-based digital marketing and technology agency founded in 2003, with over 200 employees. They help businesses transform their brand image through integrated digital marketing, web design, content strategy, and marketing technology. Known for their unique culture-first approach, they believe that great marketing starts with great teams, and their Love as a Business Strategy philosophy shapes both their internal culture and client delivery.

Who Softway Is Best For

Softway works best for Technology, Healthcare companies that need Digital Marketing and Web Design & Development. With minimum project size of $25K+, hourly rates of $100-149/hr, they are accessible to small to mid-sized businesses. Based in Houston, TX, their primary differentiator is 200+ employees.

Why Choose Softway

Things to Consider

Softway Services

Selected Work

OTSO — From 6 Months to 6 Hours: Reimagining Efficiency

OTSO

OTSO, a specialized extraction-equipment provider, was stuck in long design/sales cycles. Softway applied HumAIn First™ to accelerate PDLC — completing a system that typically took six months in about six hours and building a portal so production houses could update equipment info directly.

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Harris Health System — Breaking the Stalemate of Fear

Harris Health System

As a public healthcare organization bound by HIPAA, Harris Health System was paralyzed by compliance fear around AI. Softway ran Humane First Transformation Workshops so contributor-level staff could experiment safely and build momentum without breaking governance rules.

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Tellepsen — Demystifying AI for the Frontline

Tellepsen

Tellepsen was drowning in 60–70 daily invoices missing project details while many employees avoided AI. Softway built an invoice agent that reads invoices, queries the ERP for job numbers/phase codes, and centralized millions in annual supply spend into an internal e-commerce store.

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