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TRG (The Richards Group)

TRG (The Richards Group)

Review
9.5/10
🇺🇸 Dallas, TX·250-999 employees·Est. 1976·Reviewed Mar 2026

One of America's largest independent ad agencies with decades of iconic brand-building from Dallas

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Best For
Major national brands seeking one of America's largest independent agencies with decades of category-defining work
Hourly Rate
$200-300/hr
Min. Project
$100K+
Industries
Consumer Goods, Automotive, Financial Services

About TRG (The Richards Group)

TRG, formerly The Richards Group, is one of the largest independent advertising agencies in the United States, headquartered in Dallas, TX. Founded by Stan Richards, the agency has shaped some of the country's most recognizable brands over multiple decades. Their team of 400+ professionals delivers enterprise-level strategy, award-winning creative, integrated media, and brand campaigns that have defined categories and driven billions in client revenue.

Who TRG (The Richards Group) Is Best For

TRG (The Richards Group) works best for Consumer Goods, Automotive companies that need Advertising and Brand Strategy. With minimum project size of $100K+, hourly rates of $200-300/hr, they are accessible to enterprise or mid-market organizations with larger budgets. Based in Dallas, TX, their primary differentiator is one of largest us independents.

Why Choose TRG (The Richards Group)

One of largest US independents
400+ professionals
Decades of iconic work
Category-defining campaigns
Dallas headquarters

Things to Consider

Hourly rates at $200-300/hr place them among higher-cost options, which may be prohibitive for smaller budgets
Minimum project size of $100K+ puts them out of reach for startups or small businesses with limited budgets
Limited publicly available case studies make it difficult to verify performance benchmarks before committing to an engagement

TRG (The Richards Group) Services

AdvertisingBrand StrategyCreative DevelopmentMedia Planning & BuyingDigital MarketingPR & Communications

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