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TRG (The Richards Group)

TRG (The Richards Group)

Review
β˜…9.5/10
πŸ‡ΊπŸ‡Έ Dallas, TXΒ·250-999 employeesΒ·Est. 1976Β·Reviewed Mar 2026

One of America's largest independent ad agencies with decades of iconic brand-building from Dallas

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Best For
Major national brands seeking one of America's largest independent agencies with decades of category-defining work
Hourly Rate
$200-300/hr
Min. Project
$100K+
Industries
Consumer Goods, Automotive, Financial Services

About TRG (The Richards Group)

TRG, formerly The Richards Group, is one of the largest independent advertising agencies in the United States, headquartered in Dallas, TX. Founded by Stan Richards, the agency has shaped some of the country's most recognizable brands over multiple decades. Their team of 400+ professionals delivers enterprise-level strategy, award-winning creative, integrated media, and brand campaigns that have defined categories and driven billions in client revenue.

Who TRG (The Richards Group) Is Best For

TRG (The Richards Group) is best for major national brands that need one of America's largest independent advertising agencies with 400+ professionals and decades of category-defining campaign work. Founded in 1976 in Dallas, they have built iconic campaigns for consumer goods, automotive, and financial services brands. A fit for companies with $100K+ budgets that want big-agency creative power without holding company overhead.

Why Choose TRG (The Richards Group)

One of largest US independents
400+ professionals
Decades of iconic work
Category-defining campaigns
Dallas headquarters

Things to Consider

β€”Minimum project size of $100K+ and $200-300/hr rates limit access to major brands only
β€”Large agency scale of 250-999 may feel impersonal for mid-market clients
β€”Traditional advertising heritage may not prioritize digital-native or performance marketing
β€”Dallas headquarters may require travel for non-Texas brand teams

TRG (The Richards Group) Services

AdvertisingBrand StrategyCreative DevelopmentMedia Planning & BuyingDigital MarketingPR & Communications

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