Belkins vs. Leadium: Which Lead Generation Agency Is Right for You?

Choosing between Belkins and Leadium means deciding between two of the most recognized names in B2B lead generation. Both agencies have earned Clutch awards, built impressive client portfolios, and demonstrated consistent results in appointment setting and sales development. The question is not whether these agencies can deliver leads, but which approach better matches your sales process and growth objectives.

This comparison examines both agencies across key factors including their service offerings, pricing structures, team capabilities, and ideal client profiles. By the end, you will have a clear understanding of which agency aligns with your lead generation goals.

Quick Comparison

Belkins Overview

Belkins was founded in 2017 and has rapidly grown into one of the most recognized names in B2B appointment setting. As the only outsourced B2B lead generation company on the Clutch top 1000 list, they have built a reputation for delivering consistent, high-quality meetings for clients across various industries. Their team of 250-999 employees operates globally with a focus on email and LinkedIn outreach.

Belkins specializes in outbound prospecting with a particular emphasis on cold email campaigns and LinkedIn outreach. Their methodology combines data-driven targeting with personalized messaging to secure qualified appointments. Case studies highlight results like 78 qualified appointments for Epom with a 3.6x ROI.

Core Services:

• Appointment setting and meeting scheduling
• Cold email outreach campaigns
• LinkedIn outreach and social selling
• Lead research and prospect list building
• Sales development representative services
• CRM integration and management

Key Strengths:

• Only outsourced B2B lead gen company on Clutch top 1000
• Proven ROI with documented case studies
• Large team enabling scalability
• Lower minimum project size for accessibility

Belkins serves clients across technology, SaaS, professional services, healthcare, and financial services sectors. Their broad industry experience allows them to adapt messaging and targeting strategies for different buyer personas.

Leadium Overview

Leadium was founded in 2015 and has established itself as an award-winning B2B lead generation agency with impressive metrics. They have created over $1 billion in revenue pipeline across 1,200 organizations, contributed to 76 client acquisitions, and seen clients receive $6.5 billion or more in funding. Named Clutch Top Lead Generation Company 2024 and an Inc. 5000 honoree.

Leadium takes a full-funnel approach to sales development, offering not just appointment setting but comprehensive SDR outsourcing, data services, and sales staffing solutions. Their methodology emphasizes quality over quantity, focusing on building sustainable sales pipelines that drive long-term growth.

Core Services:

• Lead generation and prospecting
• Sales development programs
• Appointment setting services
• Data services and enrichment
• SDR outsourcing solutions
• Sales staffing and recruitment

Key Strengths:

• $1 billion+ pipeline created across 1,200 organizations
• 76 client acquisitions facilitated
• Inc. 5000 and Clutch Top Company recognition
• Full-funnel sales development capabilities

Leadium works extensively with technology companies, startups seeking venture funding, and growth-stage businesses looking to scale their sales operations. Their track record with funded startups makes them particularly attractive to companies in growth mode.

Services Comparison

Both agencies offer core lead generation and appointment setting services, but their approaches and ancillary offerings differ significantly.

Belkins focuses primarily on outbound prospecting through email and LinkedIn channels. Their service model centers on appointment setting as the primary deliverable, with supporting services like lead research and CRM management designed to maximize meeting volume. This focused approach works well for companies with established sales teams that simply need more qualified meetings.

Leadium offers a broader suite of services that extends beyond appointment setting into full sales development. Their data services, SDR outsourcing, and sales staffing options provide end-to-end pipeline support. Companies looking to build or augment their entire sales development function may find Leadium's comprehensive approach more suitable.

The key distinction: Belkins excels at high-volume appointment setting, while Leadium provides more strategic sales development support. Your choice depends on whether you need tactical execution or strategic partnership.

Pricing Comparison

Pricing structures between these agencies reflect their different market positions and service models.

Belkins operates at an hourly rate of $50-99 with a minimum project size of $1,000+. This accessible entry point makes them suitable for smaller companies or those wanting to test outsourced lead generation before committing to larger investments. Their pricing model typically involves retainer arrangements based on expected meeting volume.

Leadium charges $100-149 per hour with a minimum project size of $5,000+. This higher investment reflects their more comprehensive service offering and strategic approach. Companies working with Leadium typically engage in longer-term partnerships focused on building sustainable sales infrastructure.

When evaluating cost, consider the total value delivered. Belkins may offer lower per-meeting costs for high-volume needs, while Leadium's premium pricing includes strategic guidance and broader sales development support.

Industry Focus

Both agencies serve B2B technology and SaaS companies, but their client profiles show some meaningful differences.

Belkins concentrates on:

• Technology and SaaS companies
• Professional services firms
• Healthcare and medical technology
• Financial services and fintech
• Marketing and advertising agencies

Their broad industry experience allows them to serve companies across various verticals with adaptable outreach strategies.

Leadium specializes in:

• Venture-backed startups
• Growth-stage technology companies
• B2B SaaS platforms
• Enterprise software providers
• Companies preparing for acquisition or funding rounds

Leadium's track record with 76 acquisitions and $6.5B+ in client funding makes them particularly well-suited for high-growth companies with ambitious targets.

Who Should Choose Which?

Choose Belkins If:

• You need high meeting volume. Belkins' scale and focused approach delivers consistent appointment flow for established sales teams.
• Budget is a primary concern. Lower hourly rates and minimum project sizes make Belkins accessible for smaller budgets.
• You have an established sales process. Their appointment-focused model works best when you can immediately convert meetings to opportunities.
• Email and LinkedIn are your primary channels. Belkins has deep expertise in these specific outbound channels.

Choose Leadium If:

• You need full sales development support. Leadium's comprehensive services cover the entire pipeline from data to staffing.
• You are venture-backed or growth-stage. Their track record with funded startups demonstrates understanding of high-growth sales challenges.
• Quality over quantity is your priority. Leadium's strategic approach focuses on building sustainable pipelines rather than maximizing meeting volume.
• You are preparing for acquisition or funding. Leadium's experience with 76 acquisitions provides valuable perspective for companies at this stage.

The Verdict

Both Belkins and Leadium are proven leaders in B2B lead generation with impressive track records and industry recognition. The right choice depends entirely on your specific needs, budget, and growth stage.

Belkins is ideal for companies that need a reliable, scalable appointment setting engine at competitive rates. Their focused approach and large team deliver consistent results for organizations with established sales processes.

Leadium is the better choice for growth-stage companies seeking a strategic partner to help build their entire sales development function. Their comprehensive services and experience with funded startups add value beyond basic lead generation.

Consider starting conversations with both agencies to understand how their specific methodologies align with your sales goals and company culture. Request case studies from clients in your industry and ask for references you can contact directly.

External References:

• Clutch Lead Generation Agency Rankings
• G2 Lead Generation Software Reviews
• Inc. 5000 Fastest Growing Companies