hotLead

Lead generation is a topic that has been handled "somehow" in our company for years – by salespeople, through referrals, or by accident. HotLead showed us that prospecting can be a truly meaningful process. From the launch of the campaign, we had access to regular reports, saw which messages were working and which weren't, and made adjustments on an ongoing basis. Cold calling and cold mailing were conducted concurrently, giving us reach we never would have achieved with our own team. Three months later, we have a full pipeline and peace of mind that new clients won't stop overnight.

We've been working with hotLead for over six months, and I can say it's one of the best business decisions we've made this year. We started by testing two different target groups simultaneously – cold mailing to one, cold calling to the other. After a month, we had a clear picture of what worked better in our industry, and we transitioned the entire campaign to a more effective channel. Natalia oversaw every step, responding to feedback the same day. To date, we've acquired five new B2B clients directly from this campaign, and the ROI has long exceeded the break-even point.