Ironpaper

What Ironpaper does

Ironpaper describes itself as a B2B growth agency that generates leads and revenue for companies with a long or complex sales process. The service list covers demand generation campaigns, account-based marketing, B2B content and thought leadership, website design, qualified lead generation, sales enablement, marketing technology implementation with CRM integration, and B2B consulting. The agency also publishes its own research, including a report finding that only 8.2 percent of B2B leaders consider their messaging very effective.

The site organizes work into three practice areas. Conversion strategy and messaging includes value proposition work and persona and journey mapping. Demand generation and sales acceleration covers SEO, ABM, paid campaigns, nurturing, and sales assets. Insights and adaptive growth covers reporting dashboards, A/B testing, and CRM lead intelligence.

Ironpaper is a HubSpot Diamond Certified Agency Partner, a Google Partner, and a Databox Premier Certified Agency Partner. Industry pages cover IT, manufacturing, industrial, SaaS, B2B product marketing, and B2B services, with secondary pages for cybersecurity, logistics, energy, IoT, telecom, AI companies, and non-profits. Jonathan Franchell founded the agency in 2003 after graduating from Cooper Union.

Pricing and engagement

Ironpaper does not publish rates or packages. The directory record lists $150 to $199 per hour and a minimum engagement of $25,000 or more. The site steers buyers to a growth challenge questionnaire and a proposal request rather than a price list.

Case studies describe ongoing retainers rather than fixed projects. The Solartis engagement started in March 2018 and was still running two years later, and Sparks Group reported results at the end of a first year. Ironpaper says every project starts with research, including stakeholder interviews, an ideal customer profile, and a content and website audit, and that it sets monthly lead acquisition goals. The team page states the agency is 100 percent US-based and full time, with 50 to 60 members averaging 8 to 12 years of B2B experience.

Who should hire Ironpaper

The best fit is a mid-market B2B company selling a technical product or service through a long sales cycle that needs marketing and sales aligned around one pipeline. Every case study on the site involves HubSpot, so companies already on that platform or willing to move to it will get the most out of the relationship.

• SaaS and IT companies with stalled trials or low website conversion, given the PCS Software redesign and the Solartis funnel work.
• Manufacturers, life sciences, and industrial firms that attract unqualified traffic, since Ironpaper cut spam leads for Goddard Technologies while gaining 2,361 Google positions.
• Companies where technical and business teams disagree on messaging. Ironpaper ran an alignment workshop for PCS before touching the site.
• Enterprises with multi-brand marketing automation, as described in the Steelcase client quote.

Who should look elsewhere

Ironpaper is B2B only, and the directory record notes limited experience with consumer campaigns. Its content-heavy model also expects client input, since the Goddard work relied on the client's in-house writer and Solartis began with executive interviews.

• Small businesses under the $25,000 threshold or those wanting a one-off website without a marketing program.
• Buyers who want a rate card. Nothing on the site states pricing, and the hourly figure here comes from the directory record.
• Companies outside the US that need local presence. The only address on the site is in Manhattan, and Charlotte appears only in page metadata.

Track record and signals

The site publishes a case study index with named clients and numbers. For Goddard Technologies, a medical device and robotics design firm, Ironpaper reports a 732 percent increase in website conversions, 2,361 Google positions gained in eight months, and $3.5 million in influenced opportunities. For Solartis, an insurance software company, it reports an 86 percent rise in MQLs over six months, 10 SQLs in one month, and 1,866 MQLs from email at a 41 percent open rate.

For Sparks Group, an IT recruiter, the agency counts 378 qualified employers generated and 3,660 search ranking positions gained since 2018. For PCS Software, a trucking management platform, a redesign produced 108 more ranked keywords and 17,000 more visits within six months. Other listed case studies cover Ambi Robotics, Lightning Step, Retarus, a private lender, a CrossFit ecommerce brand, and Mobilewalla, where Ironpaper says it tripled the value of closed deals.

Named client quotes come from Pete Dugan of Sitex, Carol Mowry McKenzie of Solartis, Luke Rumley of Steelcase, Haley Dercher of Mobilewalla, and Shawn Connelly of Sparks Group. All are self-published. The site links to no Clutch or Google review profile, and no reviews are on file here. Two Hacker News hits only link to images or articles on the Ironpaper blog.

How Ironpaper compares

Against other US lead generation agencies in this directory, Ironpaper's $150 to $199 rate and $25,000 minimum place it in the upper-middle tier, and its 2003 founding date makes it older than most. The 50 to 60 person full-time US team is larger than typical boutique demand generation shops. Its closest competitors are other HubSpot Diamond partners focused on B2B technology. Ironpaper's differences are the published case study metrics, the sales enablement work, and its own research reports. Its gaps are the lack of pricing transparency and the absence of third-party reviews.