Martal Group

What Martal Group does

Martal Group runs outbound lead generation and appointment setting for B2B companies. The site describes the offer as sales as a service. A team of SDRs and sales executives builds prospect lists, sends email and LinkedIn sequences, follows up by phone, and books discovery calls or demos for the client's in-house closers. The agency also references inbound support and new client registrations, but every published case study is outbound.

The homepage reports more than 200 onshore sales executives and 15 years in business. The team is split 60 percent United States, 20 percent Canada, 10 percent European Union, and 10 percent Latin America, with individual reps profiled by years in B2B sales and city. Each case study names the two or three reps assigned, with 5 to 20 years of sales experience.

A proprietary AI outreach system sits underneath. The site describes intent-based lead lists built from buying intent and technographic filters, automatic contact validation to reduce bounce rates, and CRM and lead tracking. Twenty-four industry pages cover technology, software development, MSPs, B2B SaaS, cybersecurity, fintech, telecom, manufacturing, logistics, HR tech, healthcare, energy, and consulting, among others.

Pricing and engagement

Martal does not publish prices on its site. The directory record lists $50 to $99 per hour and a minimum project size of $5,000 or more, with a team size band of 50 to 249. The entry point is a 30-minute consultation booked through the site or by phone at 1-888-557-7769.

Engagements in the case studies run from 8 to 15 months. The Afton Tickets project lasted 9 months, the software development company project 15 months, and the HALO Recognition project 8 months. The agency's own blog states that clients typically see qualified meetings within the first 4 to 6 weeks, compared with 3 to 6 months for a new in-house SDR hire.

Every case study describes the same cadence. A discovery session covers the client's business model, ideal customer profile, and target accounts. Martal then writes the messaging, builds the lists, and launches sequences. Weekly meetings review pipeline activity and metrics, and booked appointments arrive with background notes. The site says the team servicing an account grows as the client's requirements grow.

Who should hire Martal Group

The best fit is a B2B software or IT services company selling into the United States that already has closers but lacks consistent top-of-funnel prospecting. Several case study clients are 30 to 140 person firms, and two are 1,800-person enterprises whose business development teams had no time to hunt.

• Software development and staff augmentation shops entering the US market, as with Southern Code and the Schenectady software company.
• Non-US vendors that need a North American outbound channel, as with Berger-Levrault, a French software publisher targeting the US and Canada.
• Companies that want reps in US time zones, which a Clutch reviewer cited as the reason for choosing Martal.
• Vendors with a defined ideal customer profile who can support weekly review meetings.

Who should look elsewhere

Martal is an outbound shop. Buyers who need SEO, paid media, content, or brand work will find none of that on the site. Results in the case studies are counted in prospects contacted, MQLs, and meetings, so companies that want the agency to close deals rather than book them should read the numbers carefully.

• Consumer brands or local businesses, since every industry page and case study is B2B.
• Companies that want a short one-month test, given that published engagements run 8 to 15 months and one client needed up to 10 months to convert prospects.
• Buyers who need published pricing, since the site discloses none.

Track record and signals

Seven case studies carry specific counts. For a 140-person software development company in Schenectady, New York, Martal reports 971 leads, 808 MQLs, 84 SQLs, and 54 meetings over 15 months. For Afton Tickets, a Portland, Oregon ticketing platform, it reports 518 leads, 320 MQLs, 97 SQLs, and 5 closed deals in 9 months, with one deal covering the whole project cost. Ryan Kintz, co-founder and CEO of Afton Tickets, is named on that page.

For HALO Recognition, an 1,800-person employee recognition provider in Long Island City, the agency reports 9,000 prospects contacted per month, 5 qualified leads per month, and more than $10 million in new business opportunities in eight months. Berger-Levrault, a French software publisher, received more than 85 MQLs per month and 12 sales-ready leads, with two described as major opportunities. Forerunner, a New York telecom services firm, saw 7,000 prospects and 22 qualified leads per month. DeepHow and Southern Code each saw 20,000 prospects per month, yielding 15 qualified leads per month and one closed deal per month respectively.

Named client contacts include Fabrizio De Pasquale of DeepHow, Patrick Warren of Berger-Levrault, Rick Taylor of Forerunner, and Natalia Kuyumllian of Southern Code. One review quoted on the site, from a director of business development, praises the onshore team, the dataset, and onboarding, and links to Clutch. The site links to Clutch, UpCity, and G2 profiles. The homepage calls the agency award-winning and the number one B2B lead generation agency worldwide, but no specific award is named on the pages read here.

How Martal Group compares

Against other lead generation agencies in this directory, Martal's listed $50 to $99 per hour rate and $5,000 minimum are mid-range, and its 15-year history and 200-plus onshore reps make it one of the larger outbound teams. Most peers at this rate rely on offshore SDRs, which Martal's clients cite as a reason to choose it.

Its closest competitors are North American appointment setting firms that pair intent data with multichannel sequences. Martal's advantages are named case studies with MQL and SQL counts, per-rep transparency, and linked Clutch and G2 profiles. Its gaps are the absence of published pricing and results that are mostly measured in meetings rather than closed revenue.