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Optimus Agency

Optimus Agency

Review
β˜…7.5/10
πŸ‡ΏπŸ‡¦ Cape Town, South AfricaΒ·2 - 9 employeesΒ·Est. 2012Β·Reviewed Aug 2026

AI lead generation systems for service businesses, not SaaS

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Best For
Service businesses (clinics, trades, salons, contractors) that want a booked-appointment system rather than a B2B SDR pod
Hourly Rate
$50-99/hr
Min. Project
$1,000+
Industries
Healthcare, Trades, Home Services
Optimus Agency

Clients

NMC OrthodonticsMy Appliances DoctorFamous AfricaGardens By LouiseBody Sculpt on The GoThe Au Pair Club

About Optimus Agency

Optimus Agency is a Cape Town lead generation firm founded by Darryn and Cassie. The official site is built around AI lead generation systems for service businesses and has been running since 2012. MomentumX packages combine Google Ads, a conversion landing page, AI qualification, WhatsApp/social replies, booking calendars, and email/SMS nurture. Named results include NMC Orthodontics (R1.5M in new revenue in 8 months; 100–120 leads a month) and My Appliances Doctor (421 repair leads in 4.5 months). Offices are listed in Cape Town (Spaces V&A Waterfront), Johannesburg (Roodepoort), and London (Regus, Fleet Street).

Who Optimus Agency Is Best For

Optimus Agency is best for service businesses that need consistent inbound leads and bookings. The official site says the firm does not work with financial providers, ecommerce, or SaaS, and instead sells MomentumX β€” Google Ads, landing pages, AI qualification, and booking β€” for trades and clinics. Not a fit if you need outsourced SaaS cold calling.

Why Choose Optimus Agency

Official site is built around lead generation for service businesses, with a 2012 founding
Named case results with numbers (NMC Orthodontics, My Appliances Doctor)
Client logos on the homepage for NMC, Famous Africa, Gardens By Louise, Body Sculpt, The Au Pair Club
Fixed monthly fees stated β€” they do not take a percentage of ad spend

Things to Consider

β€”Explicitly not for SaaS, ecommerce, or financial providers
β€”Team size is boutique (directories list 2-9), not a scaled SDR floor
β€”No matching branded Google Place (the V&A listing is the Spaces coworking)
β€”Ad-budget minimums (for example R6,000/month in South Africa) sit on top of the agency fee

Optimus Agency Services

Lead GenerationGoogle AdsAI Lead QualificationAppointment BookingLanding PagesEmail and SMS Nurture

Selected Work

NMC Orthodontics

NMC Orthodontics

NMC Orthodontics

MomentumX turned local orthodontic search traffic into booked consultations: 100–120 leads a month, a 10.5% conversion rate, and R1.5M in new revenue in 8 months.

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My Appliances Doctor

My Appliances Doctor

My Appliances Doctor

The system put the repair shop in front of people searching at the moment something broke: 421 repair leads in 4.5 months, 80–110 leads a month, 18.5% conversion.

View case study
Trailers Unlimited

Trailers Unlimited

Trailers Unlimited

Homepage results include trailer-manufacturer lead generation; a long-running client since 2012 whose campaigns have had to be scaled back when the floor got too busy.

View case study

Photos

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