The Introduction
ReviewThe Introduction runs outbound prospecting and appointment setting for B2B sales teams
About The Introduction
The Introduction is a B2B lead generation agency based in 456-4 Herengracht, focused on appointment setting, outbound sales, and qualified pipeline development for growth-stage companies.
Who The Introduction Is Best For
The Introduction is a practical fit for business services and software buyers that want outsourced prospecting with clear meeting targets. With $10,000 - $25,000 project sizing, they suit teams replacing or augmenting internal SDR capacity.
Why Choose The Introduction
Things to Consider
The Introduction Services
Selected Work
Food & Beverage — Global Confectionery Brand Agency Search (Benelux)
Global confectionery company (anonymized)
The 3rd-largest confectionery company asked The Introduction to appoint a digital agency of record for bakery and cookie brands across the Netherlands and Belgium. The selected agency was appointed for a 3-year AOR after work with brand and procurement teams.
View case studyCivil Engineering — Top-Four Global Consultancy Media Partners
Global engineering consultancy (anonymized)
The Introduction sourced a specialised creative digital agency to turn an annual insight report into an immersive virtual 3D experience, and helped find strategic media partners across North America, Canada, and EMEA for a top-four global engineering consultancy.
View case studyBeauty & Cosmetics — Brazil's Largest Beauty Brand North America Launch
Brazilian beauty brand (anonymized)
The Introduction supported Brazil's largest beauty brand launching in North America, recommending agencies that combined beauty/lifestyle PR and influencer strategy to translate the brand vision into a competitive US market.
View case studyPhotos
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