BigOrange Marketing

What BigOrange Marketing does

BigOrange Marketing runs outsourced digital marketing for small and mid-sized service businesses, with a stated focus on IT and managed service providers, manufacturers, landscapers, and home builders. The site lists six service lines: content marketing and digital strategy, SEO-optimized website design on WordPress, AI search optimization, StoryBrand website messaging, HubSpot CRM setup and sales enablement, and social media management with paid advertising.

The StoryBrand framework runs through everything. The agency is a certified StoryBrand guide, and its website package starts with stakeholder and customer interviews, two to four personas, keyword research, a competitive analysis, and a StoryBrand messaging workshop before design. It is also a HubSpot Gold Partner, holds Google Ads certifications, and is listed as WP Engine Preferred.

The newest offer is AI search optimization. The site sells a free AI Visibility Score that checks whether ChatGPT, Gemini, and Google AI Overviews can find and recommend a business, and a July 2026 post by the CEO argues that publishing price ranges helps service businesses get cited by AI tools. For MSPs, the agency offers local exclusivity so it does not market competing providers in one territory.

Pricing and engagement

BigOrange is unusual among marketing agencies for posting its prices. A StoryBrand Certified Website costs $8,088 per month with a three-month minimum and includes competitive analysis, value proposition, photography, copy, content migration, and conversion paths. Customer-Centric Inbound Marketing is $4,880 per month with a six-month minimum and covers bi-weekly meetings, SEO, blogs, email, social, lead tracking, and HubSpot, with Google Ads as an add-on.

A Basic Quarterly Campaign is $2,900 per three months and includes a sales funnel download asset, a blog post, and social media videos. Special projects such as HubSpot CRM implementation, sales decks, and print collateral bill at $125 per hour with a $1,000 project minimum. The pricing page states there are no long-term contracts beyond those minimums. The directory record lists a $100 to $149 hourly rate and a team of 10 to 49 people.

Who should hire BigOrange Marketing

The best fit is an owner-led service business in one of the four named niches that wants marketing taken off its plate and is willing to show up for regular KPI meetings. The home builder case study describes monthly in-person meetings to review content plans and results, and the inbound package requires attendance at bi-weekly meetings.

• Managed service providers, since the CEO co-wrote a marketing book for MSPs and the agency offers territory exclusivity.
• Home builders, developers, and architects with a portfolio to showcase, given the named work for Hensley Custom Building Group and A359 Partners in Architecture.
• Businesses that want to run sales and marketing on HubSpot, given the Gold Partner status and CRM implementation service.
• Buyers who need a supplier diversity credential. BigOrange is WBENC certified as a women-owned business.

Who should look elsewhere

Companies outside Ohio and the Midwest will find little evidence of national accounts beyond one Chicago client, and the packages are built for a single mid-sized business rather than a multi-brand enterprise. The $8,088 monthly website fee also adds up to more than $24,000 over the minimum term, which is high for a small business site.

• Ecommerce or consumer brands. The four industry pages are all B2B or high-ticket local services.
• Buyers who only want paid media. Google Ads and paid social are sold as add-ons to content plans rather than on their own.
• Teams that want deep technical SEO or custom development. Websites are built on WordPress with a content and messaging emphasis.

Track record and signals

The site includes one full case study. For a Cincinnati luxury home builder opening a new development, BigOrange built an 18-month content plan, a landing page, social media, email, and press outreach. The agency reports that eight prospects contacted the builder within five months, five placed deposits, and the pipeline represented $10 million in possible sales. An eBook written for Kaleidoscope is said to still generate 100 visits and 30 leads per month.

Six named client quotes appear with company and city. Ed Grauel of Calyx in Cleveland describes a website and content project delivered on time and within budget. Tim Rettig of Intrust IT in Cincinnati says the agency produces new business after 28 years of trying other firms. Mindy Mackey of Carnegie Investment Counsel, Christopher Zvirbulis of DataGuard 365 in Chicago, John Hensley of Hensley Custom Building Group, and Cori Cassidy of A359 Partners in Architecture add similar praise. These are self-published, though the site links to Google and Clutch review pages and claims more than 50 five-star Google reviews.

Recognitions listed on the site are a Best in Cincy Business 2023 award for social media consulting and a place on the Expertise 2025 list of best digital marketing agencies in Cincinnati. No Hacker News or Reddit discussion of the agency turned up.

How BigOrange Marketing compares

Against other US marketing agencies in this directory, BigOrange's $100 to $149 rate is mid-market, and its published package prices make it easier to budget than peers who quote after a call. The agency is smaller than many, at 10 to 49 people, and more specialized by industry. Its closest competitors are other StoryBrand-certified and HubSpot partner agencies serving local service businesses. BigOrange's differences are the four-niche focus, the WBENC certification, and the AI search offer. Its gap is the thin public case study record for an agency founded in 2017.