Brandthropology

About Brandthropology

Brandthropology is a marketing firm founded in 2001 in Burlington, Vermont by Matthew, a former global advertising executive with postings in New York, Korea, Japan, China, and Singapore. Voted Best Advertising Agency in Vermont by Vermont Business Magazine and Champlain Business Journal readers, they combine competitive analyses, brand planning, and consumer insights with digital tools like SEO, analytics, and social media.

Who Brandthropology Is Best For

Brandthropology works best for CPG, Tourism companies that need Brand Strategy and Digital Marketing. With minimum project size of $10K+, hourly rates of $100-149/hr, they are accessible to small to mid-sized businesses. Based in Burlington, VT, their primary differentiator is voted best vt advertising agency.

Why Choose Brandthropology

Things to Consider

Brandthropology Services

Selected Work

Merchants Bank — Where Do You Want to Grow?

Merchants Bank

After winning the statewide Merchants Bank account, Brandthropology replaced the ineffective “Vermont Matters” campaign with a heritage-led “Where Do You Want to Grow?” platform that unified retail, mortgage, municipal, and corporate messaging across 32 branches.

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Champlain College Continuing Professional Studies

Champlain College

Brandthropology repositioned Champlain’s continuing education division, improved SEO by bringing the course catalog onto the main domain, and helped shift to a subscription model—driving a 47% year-on-year enrollment lift and seven-fold revenue growth for CPS.

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Northwestern Medical Center — We Do That Here

Northwestern Medical Center

Research showed NMC wasn’t getting credit for 15 years of service expansion. Brandthropology reframed the hospital around intimacy and community connectedness with the flexible “we do that here” platform, credited with helping drive $36M in revenue over six years.

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