Catchword
ReviewOakland naming and brand identity agency for category-defining names
About Catchword
Catchword is an Oakland, California naming and branding agency that delivers what its official site calls the full continuum of brand creation: brand strategy, customized research, naming, and visual identity. Its published portfolio includes company and product naming for freelance marketplace, entertainment, education, and packaged-goods brands, and its naming services cover domain strategy, nomenclature systems, taglines, and trademark and linguistic screening.
Who Catchword Is Best For
Catchword is best for teams whose next move depends on a name that has to survive trademark, linguistic, and market scrutiny. The official site presents naming alongside brand strategy, research, and visual identity, so a naming engagement can carry through to wordmarks, visual systems, and style guides rather than stopping at a shortlist.
Why Choose Catchword
Things to Consider
Catchword Services
Selected Work
Upwork: one name for a merged freelance marketplace
Upwork
Newly merged Elance and oDesk needed a unified brand. Catchword created Upwork, a name built to be as innovative and impactful as the company it now identifies.
View case studyPopcornmeter: renaming the Rotten Tomatoes audience score
Rotten Tomatoes
Catchword renamed the audience score aggregator for the go-to guide to movie and TV reviews, giving the audience metric its own distinct identity alongside the Tomatometer.
View case study
Cheez-It Snap'd: naming a new snack product line
Cheez-It
Catchword developed the naming and naming system for a light, crispy, and curvy new Cheez-It snack product, extending an established snack brand into a new format.
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