LPK

About LPK

LPK is a modern brand consultancy and design agency founded in 1983, with roots tracing back to 1919. Specializing in brand strategy, packaging design, and identity systems, LPK has partnered with major CPG and enterprise brands to create impactful consumer experiences across global markets.

Why Choose LPK

LPK Services

Selected Work

Corona — From Familiar Favorite to Cultural Essential

Corona

LPK contemporized Corona with a three-pronged approach—simplify for impact, amplify distinctive assets, and widen appeal—spanning brand architecture, identity, packaging, and retail strategy as the beer category crowded.

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Gillette — Expansive Architecture to Brand Alignment

Gillette

Facing more brands and subscription-only competitors, Gillette tasked LPK with aligning sub-brands to a common structure and evolving packaging architecture so new razor dimensions could show up clearly on shelf.

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Dunkin'® at Home — Designing the Next Big Sip

Dunkin'

Working with The J.M. Smucker Company, LPK designed Dunkin'® at-home packaging—including seasonal limited editions—that keeps coffee lovers coming back as tastes shift toward new flavors and cold occasions.

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