Other Logic Partners
ReviewShanghai-based brand advisory for premium and luxury leaders entering or repositioning in complex markets
Clients
About Other Logic Partners
Other Logic Partners is a brand advisory firm based in Shanghai that works with premium and luxury brand leaders on high-stakes direction, market entry, and partner strategy. The team has advised on 20+ China market entries, 30+ brand transformations, and 500+ engagements across luxury fashion, spirits, cigars, and consumer goods. Engagements focus on clarity before capital: validating market moves, resetting brand direction, and activating trusted relationships.
Who Other Logic Partners Is Best For
Other Logic Partners fits luxury and premium brand executives making expensive market-entry or repositioning decisions, especially involving China. Their advisory model suits leadership teams that need senior judgment and introductions, not campaign execution.
Why Choose Other Logic Partners
Things to Consider
Other Logic Partners Services
Selected Work
Tory Burch: where to play, how to win in China
Tory Burch
At a pivotal investment moment, Other Logic defined Tory Burch's China growth strategy, clarifying where the brand should compete across consumer segments, cities, and channels.
View case studyShanghai Let's Meet city brand
Shanghai Municipal Government
Other Logic developed the global brand platform 'Shanghai, let's meet' for the Shanghai municipal government, positioning the city as an open global hub and activating it across international markets including Italy and the United Kingdom.
View case studyZegna: What Makes a Man
Zegna
Other Logic defined Zegna's global brand platform 'What Makes a Man', shifting the maison from product-led communication to a cultural narrative around legacy, character, and personal achievement.
View case studyPhotos
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