Propelrr

What Propelrr does

Propelrr is a digital marketing agency based in the DMCI Homes Corporate Center in Makati City, Metro Manila. The about page says the company began as Search Opt Media in 2008 with a focus on ethical SEO, then rebranded as Propelrr and widened into tech and digital marketing. In 2018 it opened a US arm, Propelrr USA LLC, in San Diego. The directory record lists 2014 as the founding year, which likely reflects the rebrand.

The service page lists SEO, social media marketing, pay per click, content marketing, conversion rate optimization, digital analytics, web design and development, UX design, and mobile app development. SEO sub-services include technical audits, international and local SEO, link building, penalty recovery, app store optimization, white label SEO, and training. The site also markets GEO and AEO alongside SEO.

Propelrr organizes its sales pages by industry: finance and fintech, e-commerce on Shopify, Shopee, Lazada, and TikTok Shop, real estate, and automotive. The agency describes itself as the only experimentation-led marketing company in the Philippines and sells its own Propelrr Digital Marketing Framework as the method behind every engagement.

Pricing and engagement

Propelrr does not publish rates, packages, or minimums on its site. The directory listing records an hourly rate of $50 to $99, a minimum project size of $5,000, and a team of 10 to 49 people. The listing also flags premium pricing for senior-led projects and an onboarding period of two to three weeks.

Engagements follow the agency's testing approach. The OSP International case describes conversion research, a hypothesis prioritization framework, and split URL tests run for at least 21 to 28 days per page. Long-running accounts are common in the award write-ups, with Palawan Pawnshop Group described as a long-time client and 285 hypotheses implemented for OSP since 2021. The contact form promises a reply within one to two business days, and the site publishes a Philippine phone line and the email hello@propelrr.com.

Who should hire Propelrr

The strongest fit is an established Philippine brand in finance, e-commerce, real estate, or automotive that wants search, paid, and conversion work run as a measured program rather than a set of one-off campaigns. Most named clients on the site fall into those four verticals.

• Companies with a low-traffic site that need conversion gains proven by testing, since the OSP work was built around that constraint.
• Real estate developers and property brands, given the Primary Homes, DMCI Homes, and AboitizPower website and app projects.
• Fintech and lending firms that need paid lead campaigns with data privacy controls, which the Palawan Pawnshop Group work covered.
• Buyers who value third-party award records over review site ratings. Propelrr lists wins from 2022 through 2024 across three award bodies.

Who should look elsewhere

Propelrr publishes no prices, and the directory listing calls its pricing premium for its market. The site links to X, LinkedIn, and YouTube but not to Clutch or GoodFirms, so independent review coverage is thin. Google shows a 4.4 rating from 13 reviews, and at least one of those is an employee review.

• Teams that need a fixed quote before a discovery call, since nothing is priced on the site.
• US or European companies that want an account team in their time zone. Delivery runs from Makati, and the San Diego entity is not described in detail.
• Buyers who want a pure creative or brand shop. Propelrr's positioning is performance and experimentation, not campaigns built on creative alone.

Track record and signals

The most documented client is OSP International LLC, the US company behind The PM PrepCast exam simulator. Propelrr ran split URL tests on its homepage and product pages and reports a significant uplift in sales conversion, although the full numbers sit behind a download form. That work won a gold for data-driven marketing at the 2023 Marketing Excellence Awards and a Best User-Centric Design prize at the 2023 Netty Awards.

Website rebuilds for Primary Homes Inc. and AboitizPower won two golds at the 2022 Asia-Pacific Stevie Awards. Propelrr reports Primary Homes traffic rose 619 percent and new leads doubled, and AboitizPower homepage traffic rose 217 percent over the prior period. The DMCI Communities app and its RideShare feature took a gold and a silver at the 2024 Asia-Pacific Stevies. Wacoal Philippines SEO work and a Palawan Pawnshop Group PPC campaign each won bronze at the 2024 Marketing Excellence Awards.

The case study page also lists two Google penalty recoveries that the agency says produced about $1 million in added revenue, and a North Face e-commerce project. The directory record adds Wix, UnionBank, Nestlé, Jollibee, Mazda, and RCBC as clients, but the crawled pages do not name them.

How Propelrr compares

Among marketing agencies in this directory, Propelrr's listed $50 to $99 rate is mid-range, and it is well above typical Philippine outsourcing rates. What buyers get for that premium is a documented testing method, a 15-year SEO history, and eight named award wins between 2022 and 2024. Its closest peers are other Manila performance agencies that sell SEO and paid media to local enterprises. Its gaps are the missing price list, thin review site presence, and case studies that gate their numbers behind forms.