REPLUG

Review

★8.2/10

🇩🇪 Berlin, Germany·10 - 49 employees·Est. 2020·Reviewed Apr 2026

360-degree app marketing consulting for launch, scale, and optimization

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Best For

App publishers seeking specialist mobile growth consulting in Europe

Hourly Rate

$100-149/hr

In line with the $125/hr median for marketing agencies in Germany

Min. Project

$25,000+

Industries

Gaming, Financial Services, Consumer Products

Clients

About REPLUG

REPLUG is a Berlin-based mobile app marketing consultancy founded in 2020 that provides app store optimization, paid user acquisition, creative studio services, and MMP/SKAN measurement optimization. The agency of 10-49 specialists serves gaming, fintech, consumer apps, and media clients including Ecosia, Axel Springer, Tiimo, and redBit games. Their 22 Clutch reviews average 4.9 out of 5, reflecting strong client outcomes from a young but focused team. REPLUG's 360-degree methodology covers the full app growth lifecycle from pre-launch audit through sustained user acquisition and conversion rate optimization.

Who REPLUG Is Best For

REPLUG is a strong fit for mobile app companies launching or scaling in European markets that need specialized ASO, paid acquisition, and measurement expertise. Their Berlin base provides access to Germany's strong gaming and consumer tech ecosystem, while their international client list demonstrates cross-market capability.

Why Choose REPLUG

360-degree mobile app marketing across full growth lifecycle

Client roster includes Ecosia, Axel Springer, and Tiimo

Strong 4.9 Clutch rating across 22 verified reviews

Specialized SKAN and MMP measurement optimization expertise

Things to Consider

Founded 2020 with a shorter operating history than some competitors

$25,000+ minimum project size limits access for early-stage apps

Mobile-only focus excludes businesses without app products

REPLUG Services

App Store OptimizationPaid User AcquisitionCreative StudioConversion Rate OptimizationGrowth ConsultingMMP & SKAN OptimizationPerformance Marketing

Selected Work

BILD NEWS ASO — organic CVR +9.2% in Germany

BILD NEWS

REPLUG professionalized BILD NEWS app store presence on iOS and Android with managed ASO. The official success story reports a 9.2% increase in organic CVR plus gains in visibility metrics while enabling the internal team to take over ongoing optimization.

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InvoiceASAP ASO — organic reach and downloads

InvoiceASAP

ASO for InvoiceASAP improved organic reach, downloads and conversion rate through storefront audits, cross-localization and redesigned visual communication. The official case highlights design continuity, value-focused creatives and clearer CTAs.

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Le Figaro — Xiaomi OEM acquisition scaling

Le Figaro

REPLUG scaled Le Figaro user acquisition on Xiaomi’s OEM ecosystem with SKAdNetwork setup, precision targeting, retention-optimized creative testing and multi-placement strategy. The official case reports double-digit lifts across key acquisition metrics.

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Photos

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