Tanj
ReviewNew York naming and brand language studio focused only on verbal identity
About Tanj
Tanj is a New York naming and brand language studio that works exclusively on names, messaging, stories, and verbal identity. Its official site describes a process that begins with research, trend analysis, and a collaborative workshop to build a naming strategy, then moves into large-scale name generation and screening for trademark, URL, search, and linguistic risk. Published work includes corporate renames, consumer product names, and technology platform naming.
Who Tanj Is Best For
Tanj is best for teams that treat the name as a long-term asset rather than a label. Its official site states the studio focuses entirely on naming and brand language, running a naming strategy phase before generating candidates, and it publishes named case studies covering corporate renames, consumer product names, and platform naming.
Why Choose Tanj
Things to Consider
Tanj Services
Selected Work
Wii: naming a Nintendo console
Nintendo
A naming agency case study in turning the word we into Wii, a three-letter console name that went on to accompany more than 100 million sales.
View case study
Ally: renaming GMAC Financial
Ally
Tanj renamed GMAC Financial to Ally, a rebrand built to make a bank feel like a partner rather than an adversary, and has since developed dozens of product and service names for the company.
View case study
Bravia: naming Sony flatscreen televisions
Sony
Tanj created the Bravia name for Sony flatscreen televisions, a product name built to carry a premium television line across global markets.
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