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Words From The Woods

Words From The Woods

Review
★9.2/10
🇺🇸 Portland, Maine, United States·10 - 49 employees·Est. 2018·Reviewed Jul 2026

Strategic Advertising Agency Born in Portland, Maine

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Best For
Brands wanting Wieden+Kennedy-caliber creative in a boutique agency setting
Hourly Rate
$200-300/hr
101% above the $125/hr median for marketing agencies in United States
Min. Project
$25K+
Industries
Outdoor & Lifestyle, Food & Beverage, Healthcare
Words From The Woods

Clients

ClarksMaineHealthSaddlebackMerrellTB12StioAroma Joe'sThe Nature Conservancy

About Words From The Woods

Founded by Wieden+Kennedy alumni Luke and Meranne Behrends, Words From The Woods brings big-agency creative firepower to Portland, Maine. They are a 2x Emmy-nominated agency delivering heart, humanity, and fresh thinking to brands seeking behavior-shifting marketing campaigns.

Who Words From The Woods Is Best For

Words From The Woods works best for Outdoor & Lifestyle, Food & Beverage companies that need Brand Strategy and Creative Advertising. With minimum project size of $25K+, hourly rates of $200-300/hr, they are accessible to established businesses and enterprise clients willing to pay for senior expertise. Based in Portland, ME, their primary differentiator is 2x emmy-nominated.

Why Choose Words From The Woods

2x Emmy-nominated
Wieden+Kennedy alumni founders
Behavior-shifting campaigns
Big-agency creative caliber

Things to Consider

Moderate team size may limit capacity if you need to scale quickly across multiple channels simultaneously
Hourly rates at $200-300/hr place them among higher-cost options, which may be prohibitive for smaller budgets
Minimum project commitment of $25K+ may not work for companies testing the waters with a small pilot project
Relatively newer agency founded in 2018 with a shorter case study portfolio compared to longer-established competitors

Words From The Woods Services

Brand StrategyCreative AdvertisingCampaign DevelopmentVideo ProductionContent CreationStrategic Planning

Selected Work

Clarks — For The World Ahead

Clarks — For The World Ahead

Clarks

Clarks invented the left and right shoe, but for years was known more for iconic silhouettes than its legacy of progress. WFTW’s launch anthem saw 71% of consumers report a favorable response that changed their perception of the brand positively.

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MaineHealth — Health and Care in Harmony

MaineHealth — Health and Care in Harmony

MaineHealth

MaineHealth is the largest healthcare network in Northern New England. After pandemic messaging, WFTW rebuilt brand-level storytelling — driving a 21.2% increase in brand awareness and significant favorability gains.

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Saddleback — Maine’s Favorite Mountain

Saddleback — Maine’s Favorite Mountain

Saddleback

After a five-year closure, Saddleback needed growth in year two. WFTW’s “Donny Does Saddleback” influencer series helped the campaign become a finalist for Best Overall Marketing Campaign at the National Ski Area Association Awards.

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Photos

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