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Magora

Magora

Review
β˜…7.5/10
πŸ‡¬πŸ‡§ London, United KingdomΒ·50 - 249 employeesΒ·Est. 2010Β·Reviewed Jul 2026

London-based custom software and AI agency with 71 verified Clutch reviews

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Best For
Custom software, mobile apps, AI for medical and education clients
Hourly Rate
$25-49/hr
50% below the $75/hr median for software agencies in United Kingdom
Min. Project
$25,000+
Industries
Healthcare, Education, Financial Services
Magora

About Magora

Magora is a London-based software development company founded in 2010, with a secondary office in Sydney. They deliver custom software, mobile apps, AI development, and web projects for clients in medical, education, financial services, and hospitality. Operating as Thinking Fish Limited, their 50-249 person team serves mid-market clients with a strong emphasis on communicative project management and innovative problem-solving. Some clients noted team consistency concerns during personnel changes.

Who Magora Is Best For

Magora suits mid-market companies in healthcare, education, and hospitality that need a London-based development partner with deep custom software capabilities. Their dual presence in London and Sydney also supports clients in the Asia-Pacific region.

Why Choose Magora

71 verified Clutch reviews with strong communicative reputation
Competitive $25-$49 hourly rate for a London-headquartered agency
Expertise in AI chatbots, computer vision, NLP, and React/Flutter
Secondary office in Sydney supporting APAC clients
Innovative problem-solving approach noted by multiple clients

Things to Consider

Some clients noted team consistency issues during staff changes
Broad service mix means less depth in some specialist areas
Cost and schedule ratings slightly below quality

Magora Services

Custom Software DevelopmentMobile App DevelopmentAI DevelopmentWeb DevelopmentAI ConsultingBI & Big Data ConsultingGenerative AI

Selected Work

AstraZeneca financial reporting dashboards

AstraZeneca financial reporting dashboards

AstraZeneca

Magora rebuilt AstraZeneca's financial reporting with customisable widgets, automated charts, live chat and real-time updates so leadership could interpret data without the old dashboard limits. First rollout in 14 weeks; 23 legacy tools consolidated to one.

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Dayinsure temporary car insurance app

Dayinsure temporary car insurance app

Dayinsure

Magora built the iOS and Android Dayinsure app so UK drivers can quote, buy and hold cover from one hour to 28 days, keep documents in-app and cancel with a pro-rata refund. The app has 90%+ positive feedback.

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Grant Thornton EMI Scheme Documentation

Grant Thornton EMI Scheme Documentation

Grant Thornton

Magora automated Grant Thornton's EMI scheme documentation into a self-service workflow and case-management platform so tailored documents are generated from client inputs instead of a manual process.

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Reviews from Google

β˜…4.7/5 (23)
β˜… 5/5Β· 4 months ago

Really enjoyed my time working here. The company provides a high level of flexibility and trusts employees to take ownership of their work. Projects are interesting and varied, and you can clearly see the impact of your contributions on the final product. It’s a great environment for those who like autonomy and want to be involved in meaningful work. Overall, a very positive experience

β˜… 5/5Β· 3 years ago

I really enjoyed working with Magora. The discovery phase played a crucial role in kick-starting the project on the right foot. The comprehensive research and analysis they conducted during this phase allowed them to present us with a solid strategy and roadmap for the development process. The discovery phase proved to be an invaluable tool, providing clarity and direction from the outset. In addition, Magora offered a good price for their services. Considering the level of professionalism, expertise, and the top-notch final product they delivered, their pricing was reasonable and competitive. They provided us with a transparent breakdown of the costs, allowing us to make informed decisions throughout the project. We were pleased with the value we received in terms of the quality of work a

Reviews sourced from Google

See all 23 reviews on Google

Photos

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