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PixelForce

PixelForce

Review
★7.6/10
🇦🇺 Adelaide, South Australia, Australia·10 - 49 employees·Est. 2013·Reviewed Nov 2026

In-house Australian app and software development since 2013

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Best For
Founders and enterprises building consumer apps or marketplaces to scale
Hourly Rate
$150-199/hr
134% above the $75/hr median for software agencies
Min. Project
$10,000+
Industries
Health & Fitness, Education, Healthcare
PixelForce

Clients

RAASWEATBHPAdelaide AirportFlinders UniversityUniversity of South AustraliaThe University of AdelaideGovernment of South Australia

About PixelForce

PixelForce is an Adelaide custom software and app development company founded in 2013 by Hinney Lo and Ben Zhang that began as a university final-year project and has since delivered 100+ projects, reporting $1.5 billion in client revenue. Its fully in-house Adelaide team handles product strategy, design and engineering for web and mobile apps, two-sided marketplaces, platforms and enterprise software, and it later acquired Svelte Studios to add brand and marketing capability. PixelForce built and scaled the SWEAT women's fitness app with Kayla Itsines and Tobi Pearce to 30 million users in 155 countries, built the EzLicence driving-lesson marketplace, and prototyped a referrer platform for Jones Radiology.

Who PixelForce Is Best For

PixelForce is best for founders, startups and Australian enterprises that want an onshore, in-house team to scope, design, build and scale web and mobile apps, marketplaces and platforms.

Why Choose PixelForce

Built and scaled SWEAT to 30 million users
100% in-house Adelaide team
7+ year average client partnerships

Things to Consider

Premium $150-199/hr rate
Small team for parallel large programs
Strong fitness and consumer app tilt

PixelForce Services

Mobile App DevelopmentCustom Software DevelopmentWeb DevelopmentMarketplace DevelopmentUX/UI DesignProduct Strategy

Selected Work

SWEAT fitness app

SWEAT

Development of SWEAT, the female fitness app used by 30M+ people in 155 countries.

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EzLicence marketplace

EzLicence

Two-sided marketplace connecting learner drivers with driving schools and instructors.

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Jones Radiology referral prototype

Jones Radiology

Prototype of a referral platform for Jones Radiology.

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Reviews from Google

★4.7/5 (35)
★ 5/5· 4 years ago

Worked with PixelForce to design a new application for our company. The team were great in understanding the project and vision and helped us identify ways we could improve from a business perspective, not only technical.

★ 1/5· a year ago

There after sales service is shocking. They don’t answer their phones, they charge a ridiculous amount for a daily fee. My website went down so I called them and they said for them to take a look they would need to charge their daily minimum fee $2500 😳. I paid them $25k to design my new website under 2 years ago and this is the service you get for being a customer. Will never recommend them to anyone. My financial adviser got it fixed in 20 minutes. Stay clear they are nice when they quote and set up then sting you for anything they can after.

Reviews sourced from Google

See all 35 reviews on Google

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