Rootstrap

About Rootstrap

Rootstrap is an award-winning nearshore software agency founded in 2011 by Drew Harding, Anthony Figueroa, Ben Lee, and Fernando Colman in West Hollywood, California. With teams in LA, San Francisco, New York, and Montevideo, they serve MasterClass, Tony Robbins, and Globalization Partners. 4.8 Clutch rating and recognized as California's Best Web Developer.

Who Rootstrap Is Best For

Growth-focused companies seeking AI, data, and product development.

Why Choose Rootstrap

Rootstrap Services

Selected Work

MasterClass — Scaling Front-End for Online Education

MasterClass

MasterClass needed to scale engineering and enhance product for an ambitious growth plan but struggled to source local ReactJS talent. Rootstrap embedded teams to elevate front-end capabilities and drive change across product and organizational initiatives.

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Madison Reed — Omnichannel Beauty Mobile Apps

Madison Reed

When ecommerce demand spiked 10× during COVID, Rootstrap built iOS and Android apps with subscriptions, a color-bar companion, and loyalty features, then transitioned them to Madison Reed’s internal team.

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Tony Robbins — Digitizing a Coaching Empire

Tony Robbins

Rootstrap modernized Tony Robbins’s content platform into a rich digital experience that puts his coaching in followers’ pockets without sacrificing brand equity — spanning product design and React/React Native delivery.

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