Moves the Needle
ReviewInnovation and growth consultancy helping Fortune 500 teams validate bold ideas with lean methods.
About Moves the Needle
Moves the Needle is an Encinitas, California-based innovation consultancy founded in 2013 by Brant Cooper (NY Times bestselling author of The Lean Entrepreneur) and Aaron Eden. The firm works with Fortune 500 companies and high-growth startups on product discovery, market validation, growth strategy, and market defense using lean innovation methods. Clients include Roche and Thomson Reuters. Minimum project size is $25K+.
Who Moves the Needle Is Best For
Moves the Needle is best for established companies that need a disciplined framework to test and validate new business ideas before committing to full-scale development. Their lean methodology and executive-level facilitation make them relevant for corporate innovation teams, R&D groups, and founders who want a structured, evidence-based approach to growth. Less suited for pure software development projects.
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