Moves the Needle

About Moves the Needle

Moves the Needle is an Encinitas, California-based innovation consultancy founded in 2013 by Brant Cooper (NY Times bestselling author of The Lean Entrepreneur) and Aaron Eden. The firm works with Fortune 500 companies and high-growth startups on product discovery, market validation, growth strategy, and market defense using lean innovation methods. Clients include Roche and Thomson Reuters. Minimum project size is $25K+.

Who Moves the Needle Is Best For

Moves the Needle is best for established companies that need a disciplined framework to test and validate new business ideas before committing to full-scale development. Their lean methodology and executive-level facilitation make them relevant for corporate innovation teams, R&D groups, and founders who want a structured, evidence-based approach to growth. Less suited for pure software development projects.

Why Choose Moves the Needle

Things to Consider

Moves the Needle Services

Selected Work

ING Case Study

ING

In partnership with ING’s Chief Innovation Office, MTN pioneered the PACE transformation model based on lean innovation—customer empathy, rapid experimentation, and agile practices—across a €17.5B, 300+ year-old bank.

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Leading Transformation in Diabetes Care

Roche Diabetes Care

Interview with Moritz Hartmann on how Roche Diabetes Care used Agile, Lean Startup, and Design Thinking to reinvent itself amid disruption in diabetes care.

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Painting the Art of the Possible with Brad D. Smith

Intuit / Marshall University

Brad D. Smith, President of Marshall University and former Executive Chairman of Intuit, shares leadership lessons on serially disrupting yourself and nurturing innovation as a CEO.

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