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Moves the Needle

Moves the Needle

Review
7.8/10
🇺🇸 San Diego, CA·Est. 2013·Reviewed Mar 2026

Innovation and growth consultancy helping Fortune 500 teams validate bold ideas with lean methods.

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Best For
Fortune 500 innovation teams, Founders and executives validating new market opportunities
Min. Project
$25K+
Industries
Healthcare, Financial Services, Technology

About Moves the Needle

Moves the Needle is an Encinitas, California-based innovation consultancy founded in 2013 by Brant Cooper (NY Times bestselling author of The Lean Entrepreneur) and Aaron Eden. The firm works with Fortune 500 companies and high-growth startups on product discovery, market validation, growth strategy, and market defense using lean innovation methods. Clients include Roche and Thomson Reuters. Minimum project size is $25K+.

Who Moves the Needle Is Best For

Moves the Needle is best for established companies that need a disciplined framework to test and validate new business ideas before committing to full-scale development. Their lean methodology and executive-level facilitation make them relevant for corporate innovation teams, R&D groups, and founders who want a structured, evidence-based approach to growth. Less suited for pure software development projects.

Why Choose Moves the Needle

Founded by bestselling lean innovation author
Fortune 500 client experience (Roche, Thomson Reuters)
Lean validation methodology with evidence-based rigor
Executive-level facilitation and strategic alignment

Things to Consider

Only 2 Clutch reviews limits public validation
Consulting-only model, not a software delivery partner
Not suited for teams that need hands-on product engineering

Moves the Needle Services

Product DiscoveryMarket ValidationGrowth StrategyInnovation ConsultingGo-to-Market StrategyLean Innovation Workshops

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