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CQL

CQL

Review
8.1/10
🇺🇸 Grand Rapids, Michigan·50 - 99 employees·Est. 1995·Reviewed Mar 2026

Grand Rapids Shopify Platinum Partner with 25 years migrating enterprise retailers and saving clients $800K-$11M.

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Best For
Enterprise retailers and consumer brands needing Shopify Platinum expertise, Commerce Cloud migrations, or digital commerce strategy with documented ROI.
Industries
Retail, E-commerce, Consumer Products
CQL

Clients

ALDO GroupDenonMagnoliaBrighton CollectiblesThe Frye CompanyRUDIS

About CQL

CQL is a Grand Rapids, Michigan full-service digital commerce agency and Shopify Platinum Partner founded in 1995. With 51-to-200 employees and 25+ years of e-commerce expertise, Shopify work comprises over 80% of their business. They specialize in designing and building e-commerce experiences for high-end enterprise brands including Petsmart, e.l.f. Cosmetics, and Wolverine Worldwide. They are recognized leaders in migrating enterprise retailers from Salesforce Commerce Cloud to Shopify, with documented client savings of $800K to $11M.

Who CQL Is Best For

CQL is the ideal partner for enterprise retailers ready to migrate to Shopify or needing a Platinum-certified agency to scale their digital commerce operations. Their $800K-$11M documented savings for clients converting from Salesforce Commerce Cloud is a compelling ROI story. Consumer brands like PetSmart, e.l.f., and Wolverine represent the caliber of e-commerce complexity CQL routinely manages.

Why Choose CQL

Shopify Platinum Partner with 25+ years of digital commerce expertise
Documented $800K-$11M savings for clients migrating from Salesforce Commerce Cloud
Enterprise client roster: PetSmart, e.l.f. Cosmetics, Wolverine Worldwide
Full-service e-commerce: strategy, design, development, and platform migration

Things to Consider

80%+ Shopify focus limits versatility for non-Shopify platform needs
Grand Rapids, MI headquarters limits on-site availability outside the Midwest
Hourly rate not publicly disclosed for initial budget comparison
Less suited for custom software outside e-commerce and digital commerce

CQL Services

E-commerce DevelopmentWeb DevelopmentUI/UX DesignCustom Software Development

Selected Work

ALDO Group on Shopify

ALDO Group on Shopify

ALDO Group

Phased Shopify Plus multi-brand replatform for ALDO, Call It Spring, and Sperry with 20%+ YoY conversion lift in first 2 months.

View case study
Denon on Salesforce Commerce Cloud

Denon on Salesforce Commerce Cloud

Denon

Unified Salesforce Commerce Cloud framework for Masimo’s Denon brand across US, CA, EU, and UK locales.

View case study
Magnolia Shopify POS

Magnolia Shopify POS

Magnolia

Connected Magnolia’s retail and ecommerce with Shopify POS, scaling POS capacity overnight for large events.

View case study

Photos

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