Headway

About Headway

Headway is a Green Bay, Wisconsin digital product agency founded in 2015 by a team of startup operators, serving early and mid-stage startups through UX design, product strategy, and software development. They combine continuous customer feedback loops with iterative product development to help clients build the right product before scaling engineering.

Who Headway Is Best For

Headway is best for early to mid-stage startups that want a product-strategy-first development partner who uses customer feedback as a design input throughout the build. Their founder background and Midwest pricing make them accessible for companies with real product budgets but not enterprise-scale resources. Less suited for companies that need dedicated engineering teams or complex backend infrastructure.

Why Choose Headway

Things to Consider

Headway Services

Selected Work

Honeywell Energy Savings Programs Website

Honeywell

UX audit, redesign, and Webflow build for Honeywell’s Dominion Energy energy-savings site, including a Typeform+HubSpot qualification quiz and a reusable block-based design system.

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Wing Venture Capital Website & Founder Docs

Wing Venture Capital

Rebranded Wing’s marketing site in Webflow and built Founder Docs, a content wiki with CMS tagging, reading list, annotations, and dark/light modes for early-stage founders.

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One Drop Biosensor Mobile App for FDA

One Drop

Strategy, design, and development of One Health, a streamlined HIPAA-conscious mobile app paired with One Drop’s new biosensor hardware for FDA 510(k) approval.

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Photos