LUX interactive

About LUX interactive

LUX interactive is a Troy, Michigan-based custom software firm founded in 1999, specializing in web apps, mobile apps, and integrations for travel, transportation, and hospitality companies. Their clients include Norse Atlantic Airways, Red Roof, and the Michigan Association of CPAs, and they build proprietary products including TravelLaunch Pro and Clairvoyant AI.

Who LUX interactive Is Best For

LUX interactive is best for companies in travel, transportation, or member-based associations that need a long-tenured partner with deep domain knowledge in those verticals. With 25+ years building reservation systems, compliance tools, and member portals, they suit organizations with specialized operational requirements. Less suited for startups or companies outside their core industries.

Why Choose LUX interactive

Things to Consider

LUX interactive Services

Selected Work

Increasing Tracker Adoption by 217% for a CPA Association

MICPA

MICPA’s 17,500+ CPAs tracked continuing education through paper forms and spreadsheets. LUX built a platform that automated compliance tracking and centralized member services, lifting adoption from 30% to 90%.

View case study

Scaling a CE Compliance Platform to 65,000 Active Users

Michigan Realtors

Michigan Realtors’ CE Marketplace manages continuing education for every broker and agent in the state. LUX scaled the compliance platform to 65,000+ active users amid changing regulations.

View case study

How a 6-Month Website Redesign Flooded a Nonprofit Museum with Tour Requests

Delta Flight Museum

LUX first built the Delta Flight Museum website in 2013 and remains its technology partner. A six-month redesign created clear visitor paths and immediately surged tour requests.

View case study

Photos