Browse Software Agencies
New Normal

New Normal

Review
8.2/10
🇺🇸 Seattle, United States·Est. 2012·Reviewed Mar 2026

New Normal: custom software development specialists based in Seattle, serving clients since 2012.

Visit Website
Best For
Startups needing Custom Software Development, Mid-market product teams
Industries
Healthcare, Real Estate, Insurance
New Normal

Clients

AmazonToyotaSouthwest AirlinesTicketmasterSkySlopeGates4USUptop

About New Normal

New Normal is a Seattle, United States-based custom software development agency founded in 2012, with over 14 years of client delivery experience. Their portfolio spans work across Healthcare, Real Estate, Insurance.

Who New Normal Is Best For

Startups needing Custom Software Development, Mid-market product teams.

Why Choose New Normal

Reliable on-time delivery
Clear project scoping and milestone tracking
Experienced across multiple tech stacks
Responsive to client feedback mid-project

Things to Consider

Limited public reviews make pre-sale vetting harder
Minimum project size and pricing not publicly disclosed
Less publicly available case study detail than top-tier agencies
Not specialized enough for highly regulated or niche industry builds

New Normal Services

Custom Software DevelopmentWeb Development

Selected Work

Wheatfield — Field Service SaaS for Cleaning Companies

Wheatfield — Field Service SaaS for Cleaning Companies

Whitman Global Cleaning

NewNormal applied cloud-app expertise (Microsoft/Amazon/SAP-scale work) to build Wheatfield for Whitman Global Cleaning — geo-fenced time tracking, crew/inventory management, CRM/proposals, QuickBooks integrations, and field checklists. The owner called it a game changer a year after deploy.

View case study

Photos

New Normal photo 1
New Normal photo 2
New Normal photo 3
New Normal photo 4
New Normal photo 5
New Normal photo 6

Alternatives to New Normal

Software Agencies with a similar market, price band, and focus.