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The C2 Group

The C2 Group

Review
7.8/10
🇺🇸 Grand Rapids, MI·50-249 employees·Est. 1988·Reviewed Apr 2026

Optimizely and digital experience solutions since 1988

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Best For
Mid-market companies on Optimizely, Organizations needing CMS-driven commerce builds
Min. Project
$25K+
Industries
Manufacturing, Healthcare, Retail

About The C2 Group

The C2 Group is a Grand Rapids, Michigan-based digital experience agency with roots going back to 1988. The firm is a certified Optimizely partner, building CMS-driven websites, e-commerce platforms, and experimentation programs for mid-market and enterprise clients. Services span strategy, UX design, Optimizely development, and ongoing optimization. The C2 Group carries a 4.7 rating across three Clutch reviews, with clients noting strong platform expertise and a reliable delivery process for complex content and commerce projects.

Who The C2 Group Is Best For

The C2 Group is best for mid-market organizations already using or considering Optimizely for their CMS or e-commerce platform. With 35+ years of operation and certified Optimizely expertise, they bring platform depth that newer agencies can't match. Teams needing custom software outside the CMS/commerce space will find their scope limited.

Why Choose The C2 Group

35+ years of continuous operation
Certified Optimizely partner
Deep CMS and e-commerce experience
Reliable delivery process per Clutch reviews

Things to Consider

Only 3 Clutch reviews for a firm this size
Scope limited to CMS and digital experience
Optimizely specialization may not suit all platforms
Grand Rapids base with limited national brand recognition

The C2 Group Services

Optimizely DevelopmentCMS DevelopmentE-CommerceDigital ExperienceWeb Strategy

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