The C2 Group

About The C2 Group

The C2 Group is a Grand Rapids, Michigan-based digital experience agency with roots going back to 1988. The firm is a certified Optimizely partner, building CMS-driven websites, e-commerce platforms, and experimentation programs for mid-market and enterprise clients. Services span strategy, UX design, Optimizely development, and ongoing optimization. The C2 Group carries a 4.7 rating across three Clutch reviews, with clients noting strong platform expertise and a reliable delivery process for complex content and commerce projects.

Who The C2 Group Is Best For

The C2 Group is best for mid-market organizations already using or considering Optimizely for their CMS or e-commerce platform. With 35+ years of operation and certified Optimizely expertise, they bring platform depth that newer agencies can't match. Teams needing custom software outside the CMS/commerce space will find their scope limited.

Why Choose The C2 Group

Things to Consider

The C2 Group Services

Selected Work

Resolving Backend Bottlenecks for Hyster-Yale

Hyster-Yale

C2 identified a backend architectural pattern creating overhead on every request, restructured the service lifecycle, and delivered peak response-time improvements of 53% across environments.

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Streamlining the Digital Journey for Alamo Colleges

Alamo Colleges District

Decade-long Optimizely partnership with Alamo Colleges District — DXP upgrade, search and navigation, UX updates, and a measurement plan so current and prospective students can navigate and convert.

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Unifying Our Daily Bread Ministries on Optimizely DXP

Our Daily Bread Ministries

Replatformed a fragmented global ministry web presence onto Optimizely DXP — multilingual content, streamlined editorial workflows, and 46x more conversions after launch.

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