WestLink

What WestLink does

WestLink builds custom software for companies whose operations have outgrown off-the-shelf tools. The site lists mobile apps, web platforms, APIs, AI integrations, and system replacements as the core custom development work. The agency says it has served more than 100 companies since 2016 and has shipped software used by millions of people.

The site positions the firm toward mid-market operators, with industry pages for property management and real estate, healthcare and wellness, professional services, and travel and hospitality. The FAQ names travel, logistics, and active lifestyle tech as the areas where the team has done its best work.

In 2025 WestLink launched a second offering called Reflex. The agency describes it as an observation layer that captures real workflows, finds where margin is leaking, and deploys automations to recover it. WestLink claims the average pilot finds $100K to $250K in recoverable waste. The homepage also lists marketing automation in its navigation, though no page in this bundle describes that service in detail.

Pricing and engagement

WestLink does not publish rates or project prices on its site. The directory record lists a minimum project size of $50,000, and the listed drawbacks put the practical floor at $50,000 to $75,000. Buyers should expect a discovery call before any number is shared.

The site does describe timing. WestLink says it can usually start requirements gathering within a week, that phase normally takes two to three weeks, and development begins right after. Case studies show fixed timelines of 12 weeks for the Thea companion app, 24 weeks for the Citizen Watch platform, and 30 weeks for Spray Valet. The agency works in two-week Agile sprints with continuous client collaboration. A Goally client quote says the team can scale staff up and down quickly, which suggests flexible team sizes rather than fixed retainers.

Who should hire WestLink

The strongest fit is a consumer hardware or lifestyle brand that needs a companion app or connected platform delivered against a launch date. The Citizen Watch, Thea, and Bose Frames projects all involved wearables, Bluetooth or firmware connectivity, and a fixed trade show deadline.

• Mid-market operators running on spreadsheets and disconnected tools who need a system replacement rather than a website.
• Shopify merchants with backend integration needs, given the Miura Golf, Fairway Jockey, and True Spec Golf work connecting Shopify to Salesforce and inventory systems.
• Travel and hospitality companies, since the agency built Savanti Travel's internal hotel platform and names travel as a specialty.
• Buyers who want a large US-based team. The site reports more than 75 professionals at a Denver headquarters.

Who should look elsewhere

Companies with budgets under $50,000 are below the stated minimum and will not find a smaller tier. WestLink also does not publish hourly rates, so buyers who compare on rate before a call have nothing to work with.

• Teams that need a basic marketing site. The named work is platform, app, and integration heavy.
• Buyers outside the Mountain time zone who need frequent in-person meetings. The only office listed is in Denver.
• Enterprises in regulated sectors. No page in this bundle mentions HIPAA, SOC 2, or other compliance standards, even though healthcare and wellness is a listed industry.

Track record and signals

The success stories page names seven projects with stated outcomes. For Uber, WestLink partnered with TAP Network to build the API behind the Uber Rewards marketplace, handling point balances and redemption transactions. For Citizen Watch, the agency built the CZ Smart YouQ wellness platform across iOS, Android, and WearOS in 24 weeks, using NASA fatigue research and IBM Watson, and the site says it was featured as a Best of CES product. For Thea, a 12-week iOS companion app for a smart ring debuted at CES, and the site credits it with helping secure $3M in funding.

The Bose Frames project produced WALC, a landmark-based audio navigation app that decoded Bluetooth signals without an official SDK and was demoed at SXSW. Savanti Travel got a map-based tool for 400 luxury hotels that the site says cut research time by 90 percent. The 8AM Golf work reports 10x sales growth for Miura Golf, 4x for Fairway Jockey, and 3x for True Spec Golf. Spray Valet expanded to Miami and Las Vegas on a dispatch system built in 30 weeks.

Ten client quotes appear on the site, including from Citizen Watch, Goally, ClinOne, ButlerBox, and Dermeleve. These are self-published. The site links to a Clutch profile, and the directory record reports a 5-star rating from 11 reviews there. The record also credits the agency with nine CES Awards and two Global Clutch Awards, though the crawled pages only say award-winning without listing them. No Google reviews are on file, and no independent forum discussion of the agency turned up.

How WestLink compares

Against other US software agencies in this directory, WestLink is larger than most at 75 or more people and has a rarer mix of consumer hardware, IoT, and Shopify integration work. Its $50,000 minimum is mid-range for a US team, but the lack of published rates makes cost comparison harder than with agencies that post price bands. The closest peers are mid-market custom development shops with named enterprise logos. WestLink's differences are the wearable and Bluetooth work and the Reflex margin recovery offer. Its gap is the absence of any compliance or security detail on the site.